HALL OF AWESOME

News, tips and tricks on all things B2B Marketing, Martech and Creativity that we think are…well, awesome.

THE 6 PHASES OF SOCIAL SELLING MATURITY

If you’re investing in social selling and rep enablement via social these days, welcome to the fray! If you’ve tried any level at all, you’ll know by now that success takes time. Social selling is not something that you can turn on overnight. It’s an everyday siege...

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A SIMPLE MEASUREMENT FRAMEWORK FOR ABM

When creating plans for account-based marketing programs, it’s often helpful, to us, to think about the desired outcomes required for the program prior to beginning to develop the desired experience. Doing this helps us center any of the decisions that need to be made...

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MARKETO MIGHT BE SAVING THE SOUL OF MARKETING

Having just got back to Austin and pretending that it’s really 7:30 PT and not 9:20 CT, I’m slowly recovering from what was an exhilarating week of marketing geekdom at Marketo’s Marketing Nation Summit in San Francisco. Headed into the conference this week, I have to...

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HOW TO USE PERSONALIZED DATA IN YOUR B2B CAMPAIGNS

Wouldn't it be impolite to meet one of your best customers at an event and call them by another customer's name? Or maybe you just remember their name on the phone, but forget all about them when they show up at your door. Well, the same things may be happening in...

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VR APPS WE’RE PLAYING IN 2018

Yeah, we love VR. The options are endless for creating mind-twisting experiences. That obviously appeals to us as, well, experience designers. But on a more visceral level, what’s more fun than immersing oneself in the metaverse? We already did a round-up of some...

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BIG THINGS WE NOTICED IN UX AND DESIGN IN 2017

If you had a brick-and-mortar store, your first concern is usually stocking the products your customers want. But you’d also want an attractive store so you could showcase those products in the best light. You’d also want to ensure your employees were effectively...

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About Our Blog

Mighty & True’s Hall of Awesome is our place to write about all the things that our clients and community care the most about. We’ll try to keep things focused on B2B Marketing, Marketing Technology, Creative Best Practices and all things digital. Let us know what you think.

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