HALL OF AWESOME

News, tips and tricks on all things B2B Marketing, Martech and Creativity that we think are…well, awesome.

HOW TO USE PERSONALIZED DATA IN YOUR B2B CAMPAIGNS

Wouldn't it be impolite to meet one of your best customers at an event and call them by another customer's name? Or maybe you just remember their name on the phone, but forget all about them when they show up at your door. Well, the same things may be happening in...

VR APPS WE’RE PLAYING IN 2018

Yeah, we love VR. The options are endless for creating mind-twisting experiences. That obviously appeals to us as, well, experience designers. But on a more visceral level, what’s more fun than immersing oneself in the metaverse? We already did a round-up of some...

SKETCHY OPINIONS: CONTENT GENERATOR FILLS YOUR NEEDS AND YOUR SHAPES

Professional digital design tool Sketch may be one of our favorite applications. Not only is the UI incredibly simple to master, but there is also a huge community of developers and designers that make a dizzying array of plugins, templates, and other goodies to make...

BIG THINGS WE NOTICED IN UX AND DESIGN IN 2017

If you had a brick-and-mortar store, your first concern is usually stocking the products your customers want. But you’d also want an attractive store so you could showcase those products in the best light. You’d also want to ensure your employees were effectively...

A GENTLE CRASH COURSE IN EMPATHY MAPPING

If you want to create a positive experience for your users, it’s absolutely essential that you understand their needs and feelings. If you’re not taking into account the humanity of your users, you’re doing it wrong. A process called “empathy mapping” can help you get...

WHAT’S CSS GRID AND WHY SHOULD YOU CARE?

    CSS Grid Layout, now supported in all major browsers, is rapidly becoming an essential tool in the front-end developer’s kit. So let’s take a good look at what this emerging framework is, how people use it, how it differs from other frameworks and how it’s bound...

WHAT IS BLOCKCHAIN MARKETING AND HOW WILL IT AFFECT B2B SALES?

Blockchain marketing is an industry that is still currently in its infancy. It enables the direct communication and relationship between the product producer and the consumer. It disrupts the current structure which includes many different go-betweens and agencies...

THE CRYSTAL BALL: 2018 B2B MARKETING TRENDS

As 2017 winds to a close, we’re looking into the marketing crystal ball to see what’s in store for 2018. The next year is going to bring some big things that may shake up marketing technology. Content marketing has well established itself among B2B marketers. According to Forbes, 89 percent of B2B marketers are using content marketing to drive their brand forward. But the content marketing landscape is changing. Content increasingly relies on video and less on branded content.

About Our Blog

Mighty & True’s Hall of Awesome is our place to write about all the things that our clients and community care the most about. We’ll try to keep things focused on B2B Marketing, Marketing Technology, Creative Best Practices and all things digital. Let us know what you think.

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