GAMIFYING THE CLOUD SPACE
dimension data / ntt
Dimension Data had the idea to combine hard-hitting B2B content with consumer-like gamification techniques in an entirely new take on content marketing. The Mighty & True team helped them build a gamified-content site that both informed and also created incentives for engagement over time.
- Content strategy using .ai social listening platform (PeoplePattern) among primary cloud audiences
- Design and build of Cloud Awards web site that allowed users to win points and prizes based on interactions
- Implementation of awards site across regions.
- Design and build of various content marketing and demand generation promotions
- Integration with Eloqua and salesforce.com, as well as other internal systems.
- Co-development of new nurture paths based on content marketing audit
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