dimension data / ntt

Dimension Data had the idea to combine hard-hitting B2B content with consumer-like gamification techniques in an entirely new take on content marketing. The Mighty & True team helped them build a gamified-content site that both informed and also created incentives for engagement over time.

The Build

  • Content strategy using .ai social listening platform (PeoplePattern) among primary cloud audiences
  • Design and build of Cloud Awards web site that allowed users to win points and prizes based on interactions 
  • Implementation of awards site across regions.
  • Design and build of various content marketing and demand generation promotions
  • Integration with Eloqua and, as well as other internal systems. 
  • Co-development of new nurture paths based on content marketing audit

Sound interesting? Let us help you redefine your brand and demand generation programs. Contact us now!

Need to revamp your content strategy?

Just smash that orange button and let’s get started.