Resources

Budget/Waterfall Calculator

Use this simple budget and waterfall calculator to validate the alignment between your budget requirements, expected funnel drop off and your conversion goals.

Input your funnel drop off with industry benchmark or your legacy performance data, then input your win or lead goal to calculate the rest of your waterfall as well as your required cost per metrics in order to meet your goals.


If your goal is leads then edit the "Total Leads" waterfall.

If your goal is conversions then edit the "Closed / Won" waterfall.


Enter your budget: $
FUNNEL
STAGE
FUNNEL
DROP OFF
EXPECTED
WATERFALL
TARGET COST PER METRICS
Total Impressions
n/a
-
-
Total Clicks
-
-
Total Leads
(Form Fills)
-
MQL
-
-
SAL
-
-
SQL
-
-
Opportunity
-
Closed / Won
-