Targeting & Personalization

Speak Your Customer's Language


Personalization is more than getting names right, %%first_name%%. Did that feel personal? Probably not. Slapping a variable tag onto your digital asset isn't personalization. We dive deep into who you should be targeting, the messages that resonate with them, and the content and tactics needed to effectively communicate those messages. We use data to create truly personalized experiences that actually deliver better performance.

Services Provided
Campaign Targeting Strategy
Account-based program design and production
Program personalization strategy and design
nurture strategy and design
Audience research
personalization tech assessments and support

See our work

See all


Southern Methodist University

Ready to get started?

We would love to learn about your next project need or performance problem to solve.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.