SaaS product launch event.
Aberdeen Group needed a partner that could help them move from their legacy brand to a new (SaaS) product company brand and launch a new product, Lead Essentials. Mighty & True worked alongside the Aberdeen team to reposition them across all platforms. From building new digital, to installing new digital technology to helping to drive innovative online and in-person events, MT and Aberdeen worked to re-invent how their prospects and customers interact and buy from this marquie technology company.
- Full website concept, design and build, along with .net integration.
- Redesign of demand generation process, reporting and KPIs.
- Rebuild of demand generation templates for email, media, social and all content types
- Concept, design and implementation of live events including the flagship, Lead Essentials Live event.
- Initial concept, UX and design of Lead Essentials, Aberdeen’s move into the SaaS product world