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Capabilities

Targeting & Personalization

Speak Your Customer's Language

Personalization is more than getting names right, %%first_name%%. Did that feel personal? Probably not. Slapping a variable tag onto your digital asset isn't personalization. We dive deep into who you should be targeting, the messages that resonate with them, and the content and tactics needed to effectively communicate those messages. We use data to create truly personalized experiences that actually deliver better performance.

Overview

Services Include

  • Campaign targeting strategy
  • Program personalization strategy and design
  • Audience research
  • Account-based program design and production
  • Nurture strategy and design
  • Personalization tech assessments and support

We get this question a lot...

"How do I reach my most likely customers?"

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Case Study

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Talk to our team

Know you have a concern but not sure how to solve it? We want to know more.

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