Writer’s block is not an affliction exclusive to novelists and poets. Even the most brilliant, talented content marketers suffer from a lack of inspiration from time to time. After all, marketing content creation requires daily brain strain on content strategists...

  Account-based marketing, or ABM, is a term that dominates modern marketing strategy conversations. Actually, managing an ABM program can be as short and sweet as a buzzy acronym. It begins with creating a clear, understandable ABM dashboard. What is an ABM...

Intent data in B2B marketing is becoming more than just a nice-to-have. Your target customers and accounts are already in market well before you’ll figure it out, so purchase intent data is worth the wait. It allows companies to evaluate buying intentions so you can...