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We help technology and B2B brands deliver on the promise of digital marketing by combining insightful strategy, beautiful creative and leading marketing technology.  Learn More.

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HOW TO USE PERSONALIZED DATA IN YOUR B2B CAMPAIGNS

Wouldn't it be impolite to meet one of your best customers at an event and call them by another customer's name? Or maybe you just remember their name on the phone, but forget all about them when they show up at your door. Well, the same things may be happening in...

VR APPS WE’RE PLAYING IN 2018

Yeah, we love VR. The options are endless for creating mind-twisting experiences. That obviously appeals to us as, well, experience designers. But on a more visceral level, what’s more fun than immersing oneself in the metaverse? We already did a round-up of some...

SKETCHY OPINIONS: CONTENT GENERATOR FILLS YOUR NEEDS AND YOUR SHAPES

Professional digital design tool Sketch may be one of our favorite applications. Not only is the UI incredibly simple to master, but there is also a huge community of developers and designers that make a dizzying array of plugins, templates, and other goodies to make...

BIG THINGS WE NOTICED IN UX AND DESIGN IN 2017

If you had a brick-and-mortar store, your first concern is usually stocking the products your customers want. But you’d also want an attractive store so you could showcase those products in the best light. You’d also want to ensure your employees were effectively...

A GENTLE CRASH COURSE IN EMPATHY MAPPING

If you want to create a positive experience for your users, it’s absolutely essential that you understand their needs and feelings. If you’re not taking into account the humanity of your users, you’re doing it wrong. A process called “empathy mapping” can help you get...

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