The Drag & Drop Newsletter - Edition 52
Hello there! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!
💼 What is 1:1 ABM and how to pull it off
Ah, ABM. The steak and potatoes of the tech marketing world. We love creating uber-targeted 1:1 account-based marketing programs for our customers. They are fun and well, they just work. Some of our customers are realizing up to 40% of their pipeline using ABM.
So we thought we'd dust off one of the posts from the M&T vault that gives some love to this tech marketing staple. View the post here.
🔩 Tool of the week
Ideogram: One of the issues in using text-to-image AI images is how poorly it renders words and text. Ideogram seems to have fixed this issue with it's generative text-to-image tool. Here's a simple test below. Pretty good!
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- Notta: Transcribe video to text and repurpose your video content into other formats (blogs, white papers, etc.).
- Zyro: Upload a screenshot of your landing or website page and get an AI-generated heatmap with optimization suggestions.
- Landing Page Optimizer: Like Zyro above, but as a ChatGPT plugin. Try the "Roast my Landing Page" feature. Clever.
🤖 The CEO and CIO of OpenAI on AI and job disruption
OpenAI's CEO, Sam Altman, and CTO Mira Murati sat down with the Wall Street Journal to discuss the impacts of AI on a variety of global issues. In this short 5 minute exchange, they discuss job loss prospects for AI. The entire interview is quite compelling. In this short exchange, both Sam and Mira tackle the idea of universal basic income and AI accessibility. Quick but super telling. Watch here.
🛡️ Google's Battle Against Spam: A crucial step for B2B marketers
We're glad to see Google's crackdown on algorithmic spam, especially with the rise of AI. By filtering out low-quality content, Google ensures reliable information for marketers and better user experiences for us all. As AI tools proliferate, spam becomes trickier, emphasizing the need for search engine credibility.
Google's efforts protect search integrity and underscore the importance of combatting spam in an AI-driven era. Check out their incredibly detailed blog post about how they are rolling this out here.
🏫 Uplevel your team with our 25% discount on GOTO Market Institute's Masterclasses
Get this special offer on GOTO Market Institute's Masterclass training and templates for high-growth marketers. Use the code MIGHTY&TRUE for a 25% discount on their 10 impactful masterclasses, over 50 templates your team can start using right now and a vibrant community to connect with. Check it out today!
Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps tech marketers craft a compelling social campaign.
How can we leverage AI to supercharge our social media presence in [our industry]? Share your insights on crafting engaging posts, personalized content, and captivating visuals using AI-powered tools. Let's explore the future of social interaction together!
🔥 Ditch your old agency for a better model
Why work with traditional agencies that haven't updated how they work since there were pull tabs on beer cans? Mighty & True's innovative Marketing-as-a-Service solution is an entirely new way to work with an agency that can:
- Double your marketing team capacity without doubling your costs
- Save you time and money with our streamlined playbook and processes
- Reduce ad and content fatigue and increase the velocity of your campaigns and content
- Let us take campaign planning off your hands
Start the process of letting your traditional agency know that your relationship just can't last forever (like their briefs). Get a demo today and you'll be well on your way to saving time, money, and hassle associated with working with your current agency partner. It's time for a change.
Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
