The Drag & Drop Newsletter - Edition 53
Hello there! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!
💼 The Ultimate (and Effortless) Tech Marketing Guide
Tech marketing can be hard. From staffing the right team to building the right systems and processes to making sure you orchestrate it all effectively, it can be a real challenge. That's why are launching our "Ultimate Guide to Tech Marketing".
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🔩 Tool of the week
Particle News: Nowadays, we're all looking for a bit of unbiased news. Now in beta, Particle promises to be the first AI-powered news with only the facts. We're somewhat skeptical and excited about the promise of AI for news.
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- CrawlScout: This is a great little tool that hunts down new pages for search engines. Automating your search engine indexing can save time and get more traffic to your site.
- Saasrefs: The ultimate database of SaaS companies - A great place to look for inspiration, as well as source new platforms.
- Claude-3: Just announced this month, a new version of Anthropic's Claude is open for business. Early results are promising vs. ChatGPT.
🌶️🌮 SXSW 2024 News
Being based in Austin, we thought we'd focus this week's news on our beloved SXSW Interactive Festival. Crowded streets, traffic jams, and hangovers... Check it out below!
The SXSW Innovation Awards
One of our favorite parts of SXSW is the innovation awards. They never disappoint. From the launch of Twitter to now AI. This year's awards are chock full of interesting and strange technologies. Check out the rundown here.
Activations are everywhere
Walk around Austin this week and you are bound to see some amazing event activations meant to catch your eye and tease your senses. There's something for everyone, including us tech marketers who dream up great event experiences for our buyers. Here's a great rundown of the best activations of 2024's festival.
SXSW pitch competition finalists announced
There is so much pitching going on here this week. At the show and in the bars, everyone is doing their best to schmooze and manipulate their way into their next business deal. For the most formal of all pitches at SXSW this week, there is always the Pitch Competition. This is where the top Pitchers take on each other for the crown of the best pitch of the year. Scanning the. categories and related companies is a great way to stay in touch with the latest in tech. See this year's pitch finalists here.
Dell's E-Waste QR code at SXSW
One of our favorite Austin companies, Dell unveiled an innovative 3D QR code installation made from e-waste at SXSW showcasing their commitment to sustainable practices, essential for tech brands in today's environmentally conscious market. Promoting responsible e-waste management enables tech brands to mitigate environmental impact and build consumer trust. Check it out here.
A big conversation during SXSW: Ticktock on Tiktok?
This week, a congressional committee's unanimous vote to advance a bill aimed at banning TikTok raises concerns about the app's future in the US, impacting over 170 million users. The bipartisan legislation requires TikTok's parent company, ByteDance, to either sell the app to a US company within six months or shut it down, citing national security concerns.
This development has been the talk of SXSW and underscores the importance for tech marketers to reassess our marketing strategies given TikTok's uncertain future. Learn more.
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Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps tech marketers craft compelling AI-driven strategies.
Let's tap into AI's potential to turbocharge our social ad game in [insert industry here]. What AI-driven strategies or platforms have you found most effective for fine-tuning ad targeting, crafting compelling content, and boosting ROI in our niche?
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Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
