The Drag & Drop Newsletter - Edition 54
Hello there! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!
⌛ 5 ways to eliminate your creative ops bottlenecks
With fewer resources and more on your plate, making sure you have an efficient way to get your ideas out of your head and into production is critical. In your tech marketing workflow, your creative operations can be a real drain on time and money. Check out our latest Drag & Drop post for 5 ways to improve your creative operations and get campaigns and assets out the door faster.
🔩 Tool of the week
Spinach: Among a group of new AI-project management tools, Spinach can be invited to your meetings and take notes with action items almost as well as your human PMs. Almost.
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- Loops: We use Audienceful for our Drag & Drop newsletter and we love it... but these new clean newsletter platforms like Loops are really nice and quite easy to read and use. Consider it for your newsletters
- Rytr: Another content writer arrives. Yawn. However, we do love Rytr's website. It's worth a look.
- Stockimg: If only we could find a non-stocky, stock image generator. We were impressed with this one that features a nice AI interface.
✨ The world's most personalized email at scale
This video is worth a scan as Join Kipp and Emmy Jonassen, VP of Marketing at HubSpot, take you through a step-by-step, real-life AI experiment that segments an audience, personalizes content and crafts highly engaging emails, all on the fly. It's pretty impressive to see HubSpot's rapid test-and-learn approach. Watch it here.
🚀 LinkedIn's attempts to eliminate clickbait
LinkedIn is revamping its content algorithm to favor valuable, evergreen updates and crack down on clickbait tactics. In an interview with Entrepreneur, LinkedIn executives revealed the platform's shift towards showcasing niche, insightful content that provides long-term value. Tune into the podcast here.
Free guide: The ultimate guide to scale your technology marketing
Our free tech marketing guide is chock full of great insights and best practices that will help you grow your tech marketing effort including the top roles to include on your team, recommended tools and technology you should be using, and a review of why outsourcing your marketing might be the best way to get where you need to be...fast. Download the guide now!
🏫 Uplevel your team with our 25% discount on GOTO Market Institute's Masterclasses
Get this special offer on GOTO Market Institute's Masterclass training and templates for high-growth marketers. Use the code MIGHTY&TRUE for a 25% discount on their 10 impactful masterclasses, over 50 templates your team can start using right now and a vibrant community to connect with. Check it out today!
Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps tech marketers craft compelling AI-driven strategies.
Hey ChatGPT, as tech marketers, we're always on the lookout for cutting-edge strategies to elevate our marketing game. We're particularly interested in leveraging AI to enhance our efforts. Can you share some innovative AI-driven tactics that you've seen successfully boost engagement and drive marketing conversions for technical products? We're eager to explore new avenues and stay ahead of the curve!
🔥 Increase your marketing velocity with Mighty & True
Are your ads and content getting stale? Mighty & True's innovative Marketing-as-a-Service solution is an entirely new way to work with an agency that will:
- Double your marketing team capacity without doubling your costs
- Save you time and money with our streamlined playbook and processes
- Reduce ad and content fatigue and increase the velocity of your campaigns and content
- Let us take campaign planning off your hands
Start the process of letting your traditional agency know that your relationship just can't last forever (like their briefs). Get a demo today and you'll be well on your way to saving time, money, and hassle associated with working with your current agency partner. It's time for a change.
Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
