Practical thinking on demand generation, ABM, automation, and marketing operations. Written for senior B2B tech marketers. No vendor content. No fluff.
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Demand gen plays that actually move the funnel. Sourced opportunities, ABM tactics, and conversion frameworks from teams hitting their targets.
How leading teams are using AI to cut content creation time, personalize at scale, and eliminate manual work without losing the human touch.
What's moving pipeline, what's noise, and how to read signals in your data. Market trends, competitive intel, and what actually impacts revenue.
Plus: the on-page formats answer engines actually reward, and why ad tech is suddenly cloud-obsessed.
Read edition →Plus: keyword research built for answer engines, and G2's expanded buyer intent across four platforms.
Read edition →Plus: building an AI-native paid ads system, and the account blindness most teams miss
Read edition →Plus: prove marketing's revenue impact in 90 days, and what an AI-written email actually costs
Read edition →Plus: G2's Answer Economy report, a Claygent build walkthrough, and how we'd pitch RevOps leaders.
Read edition →If your team is still wedging AI into workflows you designed for humans, you're solving the wrong problem. Plus: OpenAI's new "Deployment...
Read edition →
Plus: how a $6.90 newsletter became a $3M API, and your Couch-to-5K for AI
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Why the agency model that worked for 50 years is dying. Here's what replaces it.
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Efficiency AI vs. Opportunity AI: and why only one compounds over time.
Read edition →Subscribe to Drag & Drop. Delivered weekly. Free. Real strategies that move pipeline.
No vendor content. No fluff. Unsubscribe any time.
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