Drag & Drop

Pipeline strategy, AI tools, and what's moving the metrics. Every week.

Practical thinking on demand generation, ABM, automation, and marketing operations. Written for senior B2B tech marketers. No vendor content. No fluff.

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What's in every edition

Practical thinking for senior marketers

Kevin's Take

Demand gen plays that actually move the funnel. Sourced opportunities, ABM tactics, and conversion frameworks from teams hitting their targets.

The Signal

How leading teams are using AI to cut content creation time, personalize at scale, and eliminate manual work without losing the human touch.

From the Trenches

What's moving pipeline, what's noise, and how to read signals in your data. Market trends, competitive intel, and what actually impacts revenue.

Recent Editions

What readers keep coming back for.

Taste Beats the Algorithm
edition-152

Taste Beats the Algorithm

Plus: the on-page formats answer engines actually reward, and why ad tech is suddenly cloud-obsessed.

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AI as reviewer, not co-pilot
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AI as reviewer, not co-pilot

Plus: keyword research built for answer engines, and G2's expanded buyer intent across four platforms.

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Your product IS the marketing
edition-150

Your product IS the marketing

Plus: building an AI-native paid ads system, and the account blindness most teams miss

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When agents read your content, can you price it?
edition-149

When agents read your content, can you price it?

Plus: prove marketing's revenue impact in 90 days, and what an AI-written email actually costs

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When the first reader of your email is an AI
edition-148

When the first reader of your email is an AI

Plus: G2's Answer Economy report, a Claygent build walkthrough, and how we'd pitch RevOps leaders.

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Notion's engineers don't really write code anymore
edition-147

Notion's engineers don't really write code anymore

If your team is still wedging AI into workflows you designed for humans, you're solving the wrong problem. Plus: OpenAI's new "Deployment...

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Efficiency AI is a trap
edition-146

Efficiency AI is a trap

Plus: how a $6.90 newsletter became a $3M API, and your Couch-to-5K for AI

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Stop selling outputs. Start selling learning velocity.
strategy

Stop selling outputs. Start selling learning velocity.

Why the agency model that worked for 50 years is dying. Here's what replaces it.

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Stop using AI to hire fewer people
ai-automation

Stop using AI to hire fewer people

Efficiency AI vs. Opportunity AI: and why only one compounds over time.

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