The Drag & Drop Newsletter - Edition 56

Hello there! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🔥 It's here! The 2024 Mighty & True Services Catalog

Hot of the press, our Mighty & True Services Catalog includes all our top tech marketing assets, playbooks and more available to our M&T customers. It's a virtual smorgasbord of tech marketing goodness. Take a look at what you can create using your (hopefully) favorite on-demand technology agency solution.

🔩 Tool of the week

Guidde: We create a lot of SOPs and systems around here. This tool is a game changer for effortlessly creating, editing, and sharing how-to guides for all our processes.

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:

  • Higgsfield: The future of personalized AI videos for social media is here. Join the wait list and be the first to see how it works.
  • Anthropic Prompt Library: If you are using the new Claude 3 Opus, this prompt library is pretty sweet. So far, we think it's outperforming ChatGPT.
  • Image Narrate: AI can now create image descriptions that are a lot better than your "screenshot4736020343.jpg" naming convention.

⚖️ Tech giants under fire: Navigating the battle for fair competition

In the past two decades, tech giants like Apple, Alphabet, Amazon, Microsoft, and Meta have wielded significant influence over our daily lives, but those days may be waning...

Watch this informative interview with William Kovacic, former chair of the Federal Trade Commission, as he talks about fair competition, shifting regulatory cultures, and the complexities of regulating the digital landscape. Watch more here!

🤯 Deep fakes are really freaking us out.

We are kind of terrified at how these deep fakes are becoming almost indistinguishable from reality. In this X thread, @minchio found the best of the latest deep fakes and if nothing else, it is really fun to watch. Read the entire thread here on X.

🙏  You can now edit your images in Dall-E.  

OpenAI just announced some cool new features in Dall-E, one of which allows you to edit your image content in a conversation with the AI. Don't like those monkeys in the background of your opera image, just ask Dall-E to remove them. They also are launching some other really interesting capabilities like asking Dall-E to change expressions, add elements, etc...

This tech will give Adobe Firefly a run for the money. Adobe has the designers but for how long? Check out the press release here.

🇺🇲 US Govt rolls out AI oversight: Meet the chief geeks

In what could be a really good (or bad) idea, the US government is now mandating the appointment of "Chief AI Officers" in every agency. Even the IRS? Uh oh.

Seriously, we hope they hire well as this marks a significant advancement in AI governance, hopefully ensuring accountability and public trust in this world-bending technology. Check it out!

🚀 Microsoft Teams' Copilot upgraded (again)

We love following Microsoft's development on Copilot. Mainly cause it's putting pressure on Google (our platform at M&T) to improve. Microsoft is upgrading Copilot in Teams with new features for meeting chats and summaries, combining spoken transcripts and written chats.

This move will further improve message composition and offer automatic call recaps with Teams Premium next quarter. Read more about the upgrades here.

‍🏫  Grab a 25% discount on GOTO Market Institute's Masterclasses

Get this special offer on GOTO Market Institute's Masterclass training and templates for high-growth marketers. Use the code MIGHTY&TRUE for a 25% discount on their 10 impactful masterclasses, over 50 templates your team can start using right now and a vibrant community to connect with. Check it out today!

Tech marketer super prompt of the week

Here's our latest "super prompt of the week" using ChatGPT. This week's prompt helps tech marketers craft 30 new bold ideas for their marketing campaigns. Try it! This one is the 💣.

Dynamic Brainstorming Session: Generating 30 Bold Ideas

Objective: In this interactive brainstorming session, your goal is to generate 30 bold, creative, and unique ideas for [insert desired output, e.g., social media posts, marketing campaigns, product features, etc.]. The ideas should be tailored to the target audience, effectively promote the product or service, and align with the brand identity.

Instructions:
1. Information Gathering:
  - Ask me questions, one by one, to gather the necessary information for generating ideas.
  - Inquire about the product or service, target audience, brand identity, and any specific requirements or constraints.

2. Idea Generation:
  - Generate ideas in batches of five.
  - Focus on creating bold, creative, and unique ideas that capture the attention of the target audience.
  - Explore different angles, styles, and formats to make the ideas stand out.
  - Tailor the ideas to the desired output and ensure they effectively promote the product or service.
  - Align the ideas with the brand identity and any specific requirements or constraints.

3. Feedback and Iteration:
  - After generating each batch of five ideas, present them to me for feedback.
  - Encourage open communication and collaboration to foster a productive and creative environment.
  - Consider the feedback provided to refine and improve the ideas in the next batch.
  - Iterate on the ideas based on the feedback, making necessary adjustments and enhancements.

4. Progress Tracking:
  - Keep track of the number of ideas generated and the number of batches presented.
  - Aim to generate a total of 30 ideas, presented in batches of five.

Remember to approach the brainstorming session with an open mind, creativity, and a focus on generating bold and impactful ideas. Encourage active participation, ask clarifying questions when needed, and maintain a collaborative and engaging atmosphere throughout the session.

Let's begin the brainstorming session. Please provide me with the necessary information about the desired output, product or service, target audience, and brand identity to get started.

🔥 Have campaigns you can't get out the door?

Are your ads and content getting stale? Mighty & True's innovative Marketing-as-a-Service solution is an entirely new way to work with an agency that will:

  • Double your marketing team capacity without doubling your costs
  • Save you time and money with our streamlined playbook and processes 
  • Reduce ad and content fatigue and increase the velocity of your campaigns and content 
  • Let us take campaign planning off your hands

Start the process of letting your traditional agency know that your relationship just can't last forever (like their briefs). Get a demo today and you'll be well on your way to saving time, money, and hassle associated with working with your current agency partner. It's time for a change.

Get a demo

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

The M&T Drag & Drop Team ♥️