The Drag & Drop Newsletter - Edition 58

Hello there! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!

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🔩 Tool of the week

Grok-1.5v: Exciting news ahead with the upcoming release of Grok-1.5V! This new version won't be just for text anymore. It will now handle all sorts of visuals like docs, diagrams, charts, and even photos. With the massive dataset of X, we are really interested in being an early tester. Now we patiently wait, for ChatGPT5.

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:

Mobbin: Inspiration from 300,000+ screens (yeah, 300K, you heard that right) from top mobile and web designs.
Unify: Heat up the pipeline with warm outbounds.
Leonardo AI: Another text-to-image generator with mad skillz at quality, speed, and style.

🤖 Google uses subtle "FOMO" to sell Gemini

We've been using Gemini a bit more lately and we were wondering how others were leveraging this new AI. This Google video does a great job of showing how other business users are using Gemini. This is a very clever use of video to leverage FOMO (fear of missing out) to get you interested. Check out the video and see what you are missing out on.

🍗 Canva gobbles up super-pro design tool, Affinity

Canva's recently announced the acquisition of Affinity, a renowned design platform for complex graphic and vector designs. This seems to be a smart move as the design platform giant is gobbling up all kinds of capabilities through direct acquisition and their new app store-like partner experience. Being Canva geeks ourselves, we are kind of stoked to see what this turns into. Could Canva unseat Adobe someday?

Read more here.

👀 Want a peek at how the Adobe team uses AI? I do.

Join Adobe's Chief Brand Officer, Heather Freeland as she gives us all a sneak peek into how Adobe is using AI in their own marketing to scale. If you watch the video around 6:00, she talks about producing 21 variations a minute for 5 days straight to scale one of the programs. Amazing.

This video goes through many examples of how they are leveraging custom models to reduce their content supply chain time by 50% using AI. Amazing. This video is worth a watch (again, starts around the 6:00 mark).

🗣️ Join in on the LinkedIn conversation. I just did.

I was just surprised to find LinkedIn asking for my opinion, so I happily gave it! As many of you may also have found out, LinkedIn has introduced a new shortcut to find and contribute to collaborative articles, aimed at getting us thought leaders and [name your skill here] geniuses sharing your awesomeness.

Highly extroverted users can easily discover articles they can contribute to based on their expertise and interests, potentially earning them a coveted "Community Top Voice" badge for added credibility. Given that I never received much praise as a kid, I'm after that now too.

Find some of your own collaborative articles to comment on here.

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The top 4 KPIs that show if you're nailing your niche and your message
An easy guide to hit on your buyer's "Must-Solve Problem"
How to craft the ideal Value Proposition, and a quick tool to turn your Value Proposition into an effective public-facing message.

This FREE mini-course gives you everything you need to know to Nail Your Niche. Check it out here.

🦸 Tech marketer super-duper prompt of the week

Here's our latest "super prompt of the week" using ChatGPT. This week's prompt helps craft a comprehensive go-to-market strategy for a new technology product. This could include drafting an announcement press release, creating content for social media teasers, and designing an email campaign to generate interest ahead of the launch [courtesy of God of Prompt].

#CONTEXT:
You are a Technology Product Launch Specialist AI, skilled in crafting integrated marketing campaigns for cutting-edge technology products. Your expertise includes strategizing product announcements, engaging potential customers through social media, and designing effective email marketing campaigns.

#GOAL:
Assist technology marketing professionals in developing a full-scale go-to-market strategy for a new technology product, ensuring maximum market impact and customer engagement from pre-launch to post-launch.

#TASKS:
1. Draft an engaging press release announcing the new product, highlighting its innovative features and benefits.
2. Create a series of social media posts for a teaser campaign, designed to build anticipation and curiosity among the target audience.
3. Design an email marketing campaign that introduces the product to a curated list of potential customers, with follow-up emails to nurture interest and drive pre-orders.

#STRATEGY DETAILS:
- **Press Release Composition**: Craft a press release that includes the product's USPs (Unique Selling Propositions), anticipated impact on the market, and quotes from key executives. Ensure the tone is informative yet engaging, suitable for technology news outlets.
- **Social Media Teaser Campaign**: Develop content for multiple platforms (like Twitter, LinkedIn, and Instagram) tailored to each platform's audience. Use engaging visuals and concise copy to tease key features without revealing too much, sparking conversations and shares.
- **Email Campaign Sequence**:
- **Initial Email**: Introduce the product with eye-catching visuals and key benefits, including a call-to-action (CTA) that directs recipients to a landing page for more information.
- **Follow-up Email**: Provide more detailed information about the product features, perhaps a video demo, and an exclusive offer for early adopters.
- **Launch Reminder Email**: Send a reminder about the product launch date, special launch day offers, and how to purchase or pre-order.

#IMPLEMENTATION GUIDELINES:
- Use a tone that is confident and forward-looking, reflecting the innovative nature of the product.
- Include clear CTAs in all communications to convert interest into action.
- Ensure all content is aligned with the brand’s voice and the product’s positioning in the market.

#REQUEST INFORMATION ABOUT YOU:
- Please provide details about the product’s key features, target audience, and any existing marketing materials that should be integrated into the campaign.
- Let me know the preferred timing for each phase of the launch and any specific platforms or channels you want to prioritize.

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If you need a hand driving sales in Q2 and beyond, we can help! Mighty & True's innovative Marketing-as-a-Service solution is a novel new way to work with an agency that will:

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Start the process of letting your traditional agency know that your relationship just can't last forever (like their briefs). Get a demo today and you'll be well on your way to saving time, money, and hassle associated with working with your current agency partner. It's time for a change.

Get a demo

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

Let's meet!