Articles
Drag & Drop Blog
Our latest thinking about how to make technology marketing more effective and frankly, easier
The Core 4 Strategy: Bridging the Tech Marketing Talent Gap in 2024
Explore our Core 4 strategy, a revolutionary approach to overcoming the tech marketing talent gap and building dynamic teams in 2024.
Embrace the Opt-Out: Why Email Unsubscribes Aren't the Worst Thing for B2B Tech Marketers
Discover why email unsubscribes just might be the hidden gem in refining your B2B tech marketing strategy.
I put chatGPT to the test proofing our marketing content and here's what I found
Discover what every tech marketing manager needs to know about proofing marketing content with ChatGPT.
Play of the Week: Onboarding and Driving New Customer Engagement
This week's play template helps get the most out of new customers during the onboarding process.
The SaaS Marketing Missteps That Are Costing You Conversions
Discover the seven critical mistakes you're unknowingly making that are sabotaging your top-of-the-funnel SaaS marketing success.
5 Critical B2B Landing Page Mistakes to Avoid in 2023
Ready to level up your B2B landing pages for the rest of 2023? Dodge these 5 common mistakes and boost your conversions!
Play of the Week: Virtual Event Promotion
This week's play template helps you achieve optimal attendance for the all-mighty tech marketing virtual event.
From Inbox to Mailbox: 5 Direct Mail Strategies for Tech Marketers to Boost Engagement
Discover the power of direct mail in the digital age as we guide you through five innovative M&T DM playbooks.
What makes a B2B (playbook) strategist shine: 5 must-have traits
Read our guide (and access our free position agreement template) on the anatomy of a killer B2B Playbook Strategist.
Level Up Your Content Quality with Our Free Review & Approval Checklist
Don't let your tech marketing process slow down due to poorly reviewed assets. Download our free checklist and improve your content QA process.
Beyond the eBook: Why Tech Marketers Need to Overhaul Their TOFU Content Strategy
The ebook has been a top of funnel staple in tech marketing for a long time. Maybe it's time for a change?
Play of the Week: Social Media Engagement
This version of our play of the week gives solid idea starters for boosting your social media engagement.
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