Podcast

Tech Marketing Rewired

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.

Why the Future of Ad Targeting Is About Context vs. Cookies with Brendan Norman, Classify

Brendan Norman, founder of Classify, joins the show to explain how AI is rewriting the rules of ad targeting by reading the "deep context" of the web rather than chasing cookies.

The Launch Playbook Fueling Qualified's Demand Gen Engine with Sarah McConnell

Qualified's VP of Demand Gen, Sarah McConnell, reveals the "speed as a moat" playbook for launching AI products and fueling their high-speed demand engine.

Ditch the MQLs: A Scalable System for Driving Revenue and Aligning with Sales with Cyderes CMO, Josh Leatherman

CMO, Joshua Leatherman shares his 6-step playbook for ditching MQLs , building a scalable revenue engine , and finally aligning marketing with your CRO and CFO.

The Martech Balancing Act: Today's Stack vs. an AI Future w/ Kelly Greenwalt of Epicor

In this episode, Kelly Greenwalt reveals how to transform your marketing operations from a technical function into a strategic growth engine for the AI era.

The Anti-Hype Playbook for Developer Marketing with David Macias (Ex-MongoDB)

Ex-MongoDB product marketing leader David Macias reveals the anti-hype playbook for marketing to skeptical developers who have been trained to ignore you .

The Modern Playbook for Integrated Marketing, ABM & AI with Sinziana Ursu

Veteran integrated marketing leader Sinziana Ursu breaks down the playbook for using AI in ABM and shares the critical skills marketers need to thrive in the AI era.

From Analytics to Marketing SVP: Saima Rashid’s Journey & Leadership Lessons

Just leaving her 4 years at Martech leader, 6Sense, Saima sits down with us to discuss data, marketing leadership and what it takes to succeed in today's marketing whirlwind.

The CMO’s AI Playbook: From Complexity to Clarity with Jim Lecinski

The AI landscape has transformed so dramatically since 2021 that the original marketing playbook (while still the gold standard for marketers) needed a few updates. Jim gives us his thoughts on what's next.

AI Personas and Small Language Models Will Change How Teams Collaborate with Suman Kanuganti

Personal AI is creating a future where AI becomes deeply personal—trained on your own memory stack rather than generalized internet knowledge.

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