Tech Marketing, Simplified.

Mighty & True is an innovative technology marketing agency that provides top-tier marketing talent combined with optimized systems to streamline your marketing process, optimize spending, and help you get more high-performance B2B campaigns out the door.

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We help tech companies grow

We helped one SaaS company scale to over 100 ABM campaigns a year and drove 35% of their total pipeline while improving their time to market for account-led campaigns by 50%.

B2B SaaS Software Company

We targeted 35 strategic accounts leading to a 50% Account Progression Rate, significantly improving the movement of accounts through the buyer's journey compared to traditional marketing methods.

Fortune 50 Cloud Services Provider

We introduced ABM at a financial  technology company, focusing on 20 high-potential accounts. This strategy led to a 35% increase in the Average Deal Size

Finance Tech SaaS Company

We used ABM at a restaurant tech company to target 50 key accounts, reducing Customer Acquisition Cost (CAC) by 20% and improving ROI compared to traditional marketing.

Restaurant Tech Company

We redefined the messaging and creative strategy at a tech services company that led to a 30% improvement in email conversions and a 25% increase in landing page conversions compared to our previous efforts.

Global Tech Services Firm

We implemented a digital strategy at an ed tech company, targeting key accounts. This resulted in over 600 sales-qualified leads within four months.

Ed Tech Company

We crafted a digital and content marketing strategy that fully enrolled a new cybersecurity certification program in its inaugural semester.

Major US College Brand

We launched a direct mail ABM campaign for a POS software company, achieving over 120% of their meeting goal.

Point-of-Sale Software Company

We launched an internal brand initiative for a tech hardware provider within 60 days, raising employee engagement by 35% in six months.

Fortune 500 Hardware Provider

We launched a website personalization project for a tech hardware provider, increasing time on page by 50% and driving a 45% increase in conversions.

Tech Hardware Provider

TECH MARKETING GUIDE

Discover the secrets to high-performance marketing

Our latest ebook gives you building high-performance mareting with less hassle than ever before. Read our "Ultimate Guide to Tech Marketing".

Mighty & True Marketing as a Service

Is your marketing making or costing you money?

We get it - the struggle is real. You're aiming to acquire and grow customer revenue, but you're held back by systems complexity, limited staff,  and high external costs. It's the classic struggle of ambition meeting reality in the fast-paced world of tech marketing.

Our customers typically have one or more of these challenges:

Lead Quality and Conversion Rates: Consistently generating high-quality leads and converting them remains a challenge.

Measuring ROI: Accurately measuring and improving marketing ROI is difficult.

Technology Integration: Integrating and effectively using marketing technologies is overwhelming.

Delivering tech marketing results since day one 🚀

Mighty & True boosts your revenue with smart acquisition and conversion strategies. With over 10 years of expertise, we offer proven digital marketing, a reliable playbooks, and agile testing for quick, measurable results.

A team with epic digital marketing skills

Get the help where you need it. We provide a full team of skilled tech marketing strategists, planners, creatives and devs trained to build high-performing B2B marketing.  Get more ROI with less cost with our proven model.

Lower risk, higher reward through proven systems

Having built hundreds of tech campaigns, we've optimized our process and systems to provide low -risk and high-impact customer acquisition campaigns. Augment your team in a way that actually saves you time and drives more revenue.

More ROI through a test and learn approach

Are you ads, content or campaigns not performing ? Or maybe you're not fully using your tech stack? Let our team improve your results through our iterative test and learn approach. Create ROI faster and more reliably than ever.

We've helped the world's most innovative tech brands accelerate their revenue success.

Tech marketing campaigns

Acquire more customers through integrated campaigns

We plan, design and launch integrated campaigns, social ads, ABM programs, targeted direct mail, and other tech marketing solutions that are designed to improve your campaigns and drive revenue.

Account-based marketing

Optimize and scale your ABM programs and tech

Get more swings at your most strategic accounts by handing some of your account-based plans to our team and using our tried and true account-based marketing strategies.

Video and Animation

Add video content that moves prospects to action

Using our low-stress, high-performance production method, we can quickly add video and animation to your technology marketing and product campaigns. Let us take your video formats to new levels.

Content marketing

Drive conversion through optimized lead magnets

Your tech marketing campaigns need anchor content. Create more offers that connect and engage with high-tech buyers, and activate your campaigns ROI.

Modern marketing meets modern tech

60% of today's tech marketing teams are second guessing their marketing technology investments. We can help you revitalize and integrate the technology you currently own into high-performing campaigns.

How we help

We can help your revenue programs scale

We bridge the gap for resource-limited solo marketers and large teams alike with our unique, easy-to-implement marketing-as-a-service solution that is efficient, scalable, and tailored to overcome resource constraints and get revenue in the door fast (and with less hassle).

Let our team assess and plan your next best action

Expectations on marketing are increasing while your staff resources stay the same. Typical. We help add capacity to teams that may have lost people or are trying to get more done with less.

Reduce risk, ship faster with our pre-designed playbooks

There is really no reason to start from scratch anymore. We've created base plays that include the most common tech marketing tactics. That allows us to spend more time on the strategy and ideas... and launch faster.

ID opportunities to improve your martech stack

Our expert strategy team creates a roadmap to better utilize your marketing systems and optimize for growth, enabling you to fully realize the potential of your tech investments.

How we work

Replace your old-school agency

The traditional agency model is broken. Our easy-to-launch marketing “plays”, designed and managed through our expert staff and a unique client operating system, makes working with us simple, effective and ... and drives more return for your marketing investment (vs. the old-school ways).

FlowOS dashboard

The FlowOS dashboard is our low-stress app for knowing exactly where you stand on every project we’re working on together from start to finish.

Proven processes

We don’t want to be another problem you have to worry about. We’ve made it our mission to create processes that are easy and save you time.

How we compare

The options for tech marketing leaders are not working and only add to your challenges. Here are our takes on each and why we think Mighty & True is a unique option for your tech plays.

Traditional Agencies
  • Reliable but can be slow
  • Systems and ways of working can be outdated and manual
  • Not all agencies are truly experts in the tech industry
  • If you want flexibility, you have to pay for it in retainers
  • Difficult to scale fast
  • Can push a lot of bureaucracy on clients and make things harder for not a lot of gain

We get it. We used to work this way. But we've found our use of playbook-style services coupled with our automated systems and expert team make it much easier for our clients to launch programs faster and with more reliability.

Freelancers and Contractors
  • Requires a lot of upfront briefing and tight management
  • Can be inexpensive but unreliable
  • Take a good deal of time to source, interview and then onboard fast
  • Finding freelancers with B2B or tech industry skillsets is diffcult

While we use some contractors in our business to help us scale, we have a vetting, onboarding and training process that ensures that our entire team (full time and contract) know the tech industry, our client's brands and our playbook-style products and services. This helps us ensure consistent delivery with speed.

Internal Teams
  • Staff is already stretched thin
  • Some requests are outside the teams core skillset
  • Challenging to scale fast
  • Often a challenge to get planning done quickly

We get it. If you could do it all yourself, you would. We help strapped tech marketing teams scale their ability to produce more programs by becoming a trusted part of their team and also offering a low-hassle way to work.

Let’s start a project together!

Book a short 15-min demo to get more information on how we can help improve your marketing outcomes. Or, click on book a demo and we’ll get a meeting scheduled to kick things off right away!

Book a demo

Let's meet!

Schedule a meeting with the Mighty & True team. Fill out this form and we'll see you soon!