Your Agency’s Speed Is a Revenue Problem: Why Tech Marketing Needs a Faster Model

The Hidden Cost of Delay

If you’re a CMO or growth leader at a tech company, you already know the pressure: pipeline targets are aggressive, product velocity is high, and your team is constantly trying to move at the speed of innovation. But your agency? They're still moving at the speed of slide decks.

The result: weeks (or months) of lag between strategy and execution, fragmented handoffs, and marketing that’s constantly behind the product.

And that lag? It’s not just annoying. It’s expensive.

In fact, McKinsey research found that companies that move quickly and decisively in execution outperform slower peers by more than 2x in revenue growth and total shareholder returns.

Why Speed in Marketing Execution Matters

In tech, speed is a competitive advantage. The faster you get to market with messaging, campaigns, and creative that actually works, the more momentum you create across sales, product, and customer success.

But traditional agencies aren’t built for speed. They’re built for billable hours, rounds of revision, and waiting.

Meanwhile:

• Product teams are shipping every sprint
• GTM motions are evolving in real-time
• Competitors are already in market with the same story

By the time your "kickoff presentation" gets approved, your buyer has moved on.

What Slow Costs You: The Real Revenue Impact

Every delay has a ripple effect:

• Missed windows for product launches
• Lower ROI on paid media due to slower testing cycles
• Delayed feedback loops that stunt optimization
• Sales teams stuck waiting on assets

And the bigger issue? Your campaigns never get into rhythm. Marketing becomes reactive instead of proactive. Strategy dies in the execution gap.

The Shift: From Project Timelines to Time-to-Outcome

Modern tech marketing teams need to think differently.

Instead of tracking how long it takes to finish a project, ask:

"How long does it take to get a live, tested, optimized campaign in market?"

That’s your real time-to-outcome. That’s where the revenue gets unlocked.

To get there, you need:

• A marketing partner that works in sprints
• Systems that remove bottlenecks
• Asynchronous communication and built-in approvals
• A team that already understands your product and buyer

What Fast and Good Looks Like

Fast doesn’t mean sloppy. It means:

• Pre-built frameworks that compress launch timelines
• AI and automation that eliminate busywork
• Strategic talent that doesn’t need a month to "get it"
• Real-time reporting and iteration

At Mighty & True, we've built our model specifically for tech brands who need velocity without sacrificing quality.

Marketing Speed Is a Strategy, Not a Feature

If your agency’s timelines feel like a bottleneck, they probably are. In 2024 and beyond, the tech brands that win will be the ones that move the fastest — not just in product, but in how they market.

Speed-to-outcome is the new growth lever. Don’t let an outdated agency model slow you down.

Want to see how we help tech brands move faster, smarter, and more strategically? Explore our solutions.