Mighty & True is a brand performance and design studio
Our core principals
Everything is design
We reject the notion that design starts and ends with art and copy. For us, design isn’t just what things look like… it’s how things work. We apply design thinking to everything we do.
Great design performs
There’s sometimes a reflex to meet performance goals with volume and speed. We believe the key to true brand performance is great design-thinking in everything we do.
We like momentum
We encourage testing, experimentation and iteration to ensure that little, by little, what we create finds its optimal level of performance.
Start with the customer
We realize that driving performance starts with plans that center on empathy and what customers desire. Well designed programs enhance the users experience at every touchpoint.
We turn inertia into momentum
Getting it right the first time is great, but it rarely happens in the real world. We play the long game. We believe that evolution and measurable improvement are the true keys to high-performance programs and campaigns.