Articles
Drag & Drop Blog
Our latest thinking about how to make technology marketing more effective and frankly, easier

Playbooks, plays and snaps. What they are and why you need them.
Tech marketers are constantly looking for ways to drive performance. Our innovative playbook model does just that.

AI Use Case: Automating the video creation process
In our latest AI use case, we used a video transcript to create an entire video, landing page and email series in just hours.

Beyond gated forms: how ghost marketing is reshaping B2B buyer journeys
We are sick and tired of forms and we bet you are too. Let's unleash the ghosts and drive better performance.

Maximizing middle-stage B2B buyer engagement: Content plays that drive results
Middle-stage content is where the rubber hits the road. Get your team ready to go with this list of content plays for middle-funnel.

The power of minimal viable marketing and how playbooks can help
Minimal viable marketing is a popular tactic that focuses on those tactics that are essential to get launched. Here's why we love this approach.

How action planning templates can help save tech marketers time
We like to save time and action plan templates are just what the doctor ordered.

Our Mighty & True landing page and email planner
Here is our super secret landing page and email copy template. Really. It's super secret.
Let's get a play started!
We love kicking around new play ideas with tech industry marketers. We'd love to talk to you about your needs
