Articles
Drag & Drop Blog
Our latest thinking about how to make technology marketing more effective and frankly, easier

Playbooks, plays and snaps. What they are and why you need them.
Tech marketers are constantly looking for ways to drive performance. Our innovative playbook model does just that.

Play of the Week: B2B Customer Testimonial Play
Unleash the power of 'yay' with customer testimonials! 😄 Check out our latest M&T Play of the Week.

Nailing Down Your Design-to-Martech Handoff: A Guide for Tech Marketing Managers
Revolutionize your tech marketing with our guide to mastering the Design-to-Martech Handoff – efficiency made easy!

The Sales-Driven ABM Blueprint: Collaborate, Create, Conquer
Discover how blending sales insights with ABM strategies can revolutionize your marketing approach.

Play of the Week: Creating loyalty and goodwill with a B2B holiday playbook
Unwrap the secrets to a successful B2B Holiday Campaign with our expert playbook – your guide to festive marketing.

Play of the Week: Executing a ruthless competitive kill campaign
Uncover the secrets of executing a ruthless B2B competitive kill campaign with this week's Play of the Week. 😈

The 2023/2024 Tech Marketing Campaign Checklist
Unlock success in 2023 and 2024 with our definitive tech marketing checklist, with over 20 different tech campaign ideas to fuel you planning.
Let's get a play started!
We love kicking around new play ideas with tech industry marketers. We'd love to talk to you about your needs
