Articles

Drag & Drop Blog

Our latest thinking about how to make technology marketing more effective and frankly, easier

Opinions
5 min read

Embrace the Opt-Out: Why Email Unsubscribes Aren't the Worst Thing for B2B Tech Marketers

Discover why email unsubscribes just might be the hidden gem in refining your B2B tech marketing strategy.
Opinions
5 min read

I put chatGPT to the test proofing our marketing content and here's what I found

Discover what every tech marketing manager needs to know about proofing marketing content with ChatGPT.
Templates
5 min read

Play of the Week: Onboarding and Driving New Customer Engagement

This week's play template helps get the most out of new customers during the onboarding process.
Opinions
5 min read

5 Critical B2B Landing Page Mistakes to Avoid in 2023

Ready to level up your B2B landing pages for the rest of 2023? Dodge these 5 common mistakes and boost your conversions!
Templates
5 min read

Play of the Week: Virtual Event Promotion

This week's play template helps you achieve optimal attendance for the all-mighty tech marketing virtual event.
Process
5 min read

From Inbox to Mailbox: 5 Direct Mail Strategies for Tech Marketers to Boost Engagement

Discover the power of direct mail in the digital age as we guide you through five innovative M&T DM playbooks.

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