Articles
Drag & Drop Blog
Our latest thinking about how to make technology marketing more effective and frankly, easier
Playbooks, plays and snaps. What they are and why you need them.
Tech marketers are constantly looking for ways to drive performance. Our innovative playbook model does just that.
Embrace the Opt-Out: Why Email Unsubscribes Aren't the Worst Thing for B2B Tech Marketers
Discover why email unsubscribes just might be the hidden gem in refining your B2B tech marketing strategy.
I put chatGPT to the test proofing our marketing content and here's what I found
Discover what every tech marketing manager needs to know about proofing marketing content with ChatGPT.
Play of the Week: Onboarding and Driving New Customer Engagement
This week's play template helps get the most out of new customers during the onboarding process.
5 Critical B2B Landing Page Mistakes to Avoid in 2023
Ready to level up your B2B landing pages for the rest of 2023? Dodge these 5 common mistakes and boost your conversions!
Play of the Week: Virtual Event Promotion
This week's play template helps you achieve optimal attendance for the all-mighty tech marketing virtual event.
From Inbox to Mailbox: 5 Direct Mail Strategies for Tech Marketers to Boost Engagement
Discover the power of direct mail in the digital age as we guide you through five innovative M&T DM playbooks.
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We love kicking around new play ideas with tech industry marketers. We'd love to talk to you about your needs
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