Our Pledge for Ethical and Innovative Technology Use
At M&T, we are a system-centric business. We believe in harnessing the transformative power of technology (including no-code and AI), while ensuring the utmost ethical standards. Our pledge outlines how we utilize innovative solutions to empower our clients and build a better future. We invite you to explore our guiding principles and join us as we pave the way for responsible and innovative AI usage in the realm of marketing.
Our AI Pledge: Embracing the future of systems-based marketing
As the owner of Mighty & True, it's important that our clients understand our commitment, promise, and a vision for the future of our industry.
The digital revolution, characterized by the rise of artificial intelligence, is transforming every facet of our lives, including how we market and consume. It's a time of great change, but also a time of immense opportunity.
As we stand on the brink of this new era, it is our duty and desire to leverage these advancements in the most responsible and beneficial manner.
Our intent with the statements below to articulate our commitment to harness the transformative power of AI while being mindful of its inherent challenges. We seek to blend the best of human creativity with AI's efficiency, creating a harmonious synergy that benefits all stakeholders.
This "manifesto" is our promise to you – a promise of transparency, integrity, and responsibility in how we apply AI. This is not just about following best practices; it's about setting them.
Our vision is to pioneer the use of AI in technology marketing and demand generation. By integrating AI into our core operations, we aim to deliver richer, more personalized experiences that meet the needs of our clients. We want to be at the forefront of these innovations, and we invite you to join us on this exciting journey.
This is not just about the evolution of our agency, but a broader evolution in the industry. We believe the future of marketing lies at the intersection of technology and human ingenuity. Through this manifesto, we hope to lead the way into this new era, guided by a steadfast commitment to our values and the trust you place in us.
Our pledge of innovative systems-design and trust
- AI Optional for All Customers: If you opt for human-generated deliverables only, we will exclusively follow our established in-house processes and frameworks and provide a formal "No-AI Used" statement upon program delivery.
- Human-First, Always: AI supports our work, not replaces it. Every AI-assisted draft is carefully reviewed, adjusted, and elevated by our expert team. We believe in human oversight, not blind automation.
- Clear and Ethical: Clients deserve to know what’s happening behind the scenes. We disclose when AI is used—and how. From data security to prompt logging, we operate with openness and respect for source material and copyright.
- Innovation by Design: We sometimes utilize advanced technology (including AI) to enrich and streamline our work, from crafting compelling content, creating unique designs to diving deep into marketing analytics. Our tech usage always serves our clients' best interests.
- Sacred Privacy: We hold the privacy of our clients and their customers in the highest regard. We sometimes use advanced technology to transcribe, process and understand publicly-facing data to formulate our marketing strategies in ways that always respect our customers' personal data's sanctity. No PII or confidential data is ever exposed to AI.
- Client Data Remains Private: Client data is restricted from being used to train external AI models. We respect copyright and avoid third-party data misuse—your IP remains yours.
- Assurance of Excellence: Our commitment is to provide top-tier services enhanced by technology. We consistently check and improve our tech tools for accuracy and efficiency, including checking AI-created source data using human-verified means.
- Perpetual Progress: To fully utilize tech power, we commit to continual learning and growth. This commitment includes regular up-skilling and staying updated on tech advancements.
- Ethical Tech Utilization: We guarantee responsible use of advanced technology, adhering strictly to relevant laws and regulations, and never permitting its misuse.
- Empowering Clients: Our overarching goal is to fortify our clients, employing technology to offer insightful strategies that help them meet their business targets.
- Inviting You to the Table: Our vision for the future is collaborative. We view AI as a partnership—one grounded in co-creation, transparency, and mutual respect. Come shape it with us.
What we expect from every Mighty & True employee and partner
- Start With a Tool. Always: Manual work is the fallback—your first move: “What tool makes this faster, smarter, better?” Build systems, automate repetitions, and design future-proof workflows.
- Privacy & Security by Design: Your clients expect it, privacy and data security aren’t optional.
- We treat all customer data like it’s gold: encrypted at rest, access-controlled, and handled under robust governance.
- We follow “Privacy by Design”—embedding protective measures from the start.
- We comply with GDPR, giving customers rights over their data—access, delete, opt-out. Customers may choose to not use AI on their programs and if so, you must not use AI in any way.
- We do not have access to and/or store customer data or any data containing customer names, addresses or other non PII data on Mighty & True servers. No Pii data should be accessed by M&T at any time.
- Use AI When Needed, or You’re Falling Behind: AI shouldn’t sit on the bench. We track its use because effectiveness matters. Your performance is measured by how strategically and confidently you integrate AI, or know when to not use AI and do on your own. Good judgement will be rewarded.
- Context Over Copy/Paste: We don’t want AI button-pushers. We want strategic thinkers who know how to inject experience and judgment into prompts, iterate for better results, and turn AI into their personal superpower.
- Be the Person Who Brings the Tool: We expect everyone to hunt for new tools, experiment, and bring ideas back to the team. If you’re not finding new ways to improve how we work, someone else will. We will not spoon feed you.
- Teach What You Learn: If you crack something with AI, share it (on our dedicated ai-in-action Slack channel. You’ll be measured not just on personal productivity, but on how much you help others raise their game through AI. AI success here is viral.
- Speed to Outcome Is Everything: If AI can get us to a strong outcome faster, use it. We care about results, not rituals. AI lets us collapse timelines and increase output, so we expect speed. Not rushed. Smart and fast.
- Human First, AI Always: We hired you for your brain, not your typing. Use AI to enhance your thinking, not replace it. Every output should reflect your judgment and taste, but it should get there faster with AI
We work with the best AI, design and no-code partners
To make all this work, you have to have good friends. And we do. We work with some of the best and most cutting-edge designs, no code, and automation tools to reduce the hard and make the easy, well... easier.
We’re looking for like-minded people to build with
We are tech marketing experts
We aren’t just a design shop. We’re tech marketing junkies. We’ll use our expertise to craft just the right strategy and play options for your desired outcome.
Our playbook works
We know it takes time to start from scratch, especially when we have the base of knowledge and experience to start from. That’s why we created a play-based formula for everything we do.
We love to build systems
Using systems, AI and automation, we make it easy for customers and team members to feel in control every step of the way. We like to de-stress our clients at every turn and systems do that.
Want to join our team
We are looking for team members that share our values and can rally around our vision. If that’s you, let’s talk!
