When Appgate needed to launch their brand globally, the M&T team built a 360 degree brand launch platform that included a new website, brand campaign and the launch of the new Appgate at the world's largest security event, RSA in San Francisco.

The playbook

Appgate empowers workers to work wherever and whenever they want using the most advanced software defined perimeter security technology available today. We took the core "zero trust" idea and amplified it with a global campaign that was truly no B.S.

When we explored the optimal web technology for the newly designed Appgate web site, we were asked to develop the site atop their existing CMS, Craft. The M&T team was up to the challenge and developed a series of custom templates that helped Appgate to eventually take over and maintain the site over time.

In addition to our brand advertising and digital properties, we also created an entirely custom theme for Appgate's event strategy that included event promotions, on-site advertising and a booth experience that was the hit of RSA in San Francisco.

The outcome

Along with the Appgate team, we were able to launch the new brand with a set of hard-hitting ads, several content assets, videos and a complimentary set of event promotion creative snaps that were used at their largest global event sponsorship, RSA in San Francisco

We also helped the Appgate team create a repeatable campaign launch process that was used to quickly create new assets and campaigns across quarters, allowing them to keep fresh assets in market consistently

Appgate navigated an ownership change and a successful IPO and we like to think we helped them get a bit more equity out of their stellar brand in the process.