Redwood Account-Based Marketing

Redwood Logistics' supply chain technology is second to none. Without question, their approach to helping supply chain leaders thrive is unrivaled. When the Redwood team approached Mighty & True, they were looking for ways to amplify their message to their top global accounts.

And while they knew what they wanted, they asked our team to help them create ABM campaigns at scale and also assist them in building repeatable systems, templates and processes that would advance their ABM effort and drive more leads. We were up for the task.

We started the engagement by thoroughly documenting what existed today and their aspirations for their targeted programs over the next few months.

Using their recently updated brand, we created a scaleable, repeatable process for designing and building ABM campaigns and assets without having to reinvent the wheel every time. The result was several highly-targeted ABM campaigns and assets they used to drive pipeline among their top accounts.

Additionally, we helped them fully utilize the ABM and marketing technology they had in place using our strategy, creative and content assets.