Drag & Drop Wrapped - Edition 2023 🥂
Hey D&D'ers welcome to Mighty & True's 2023 Wrap-Up Edition! 🎉
As we reflect on an incredible year, we've handpicked our 5 most shared blog posts for the year 2023.
It's been a crazy and fun year... From industry innovations to expert opinions, these posts embody the trends we were following in the tech marketing game and signal a bright future for all of us. Join us in celebrating the achievements, milestones, and thought leadership that made 2023 extraordinary. Let's take a look!
Marketing-as-a-Service Comes of Age
In 2023, B2B marketers, particularly in tech, grapple with the need to achieve more with less. Enter Marketing-as-a-Service (MaaS), a transformative solution that combines external expertise with internal strategy. Amidst a surge in martech investments, MaaS ensures consistent, high-quality campaigns that accelerate your marketing strategy and allow you to fully utilize your martech investments.
Our 2024 Tech Marketing Campaign Checklist
As we dive into 2024, the marketing landscape is changing at a blistering pace. To keep you grounded, we created our list of the top 20 must-try campaigns for tech companies in the coming year. From gaining new customers to building a robust community, we've got it all covered.
Playbooks, Plays, and Snaps Demystified
At Mighty & True, we get the struggles of tech marketers—40% facing challenges with results and ROI, and 61% grappling with traffic and leads. That's why we've introduced a game-changing approach with playbooks, plays, and creative snaps. Our playbooks offer flexibility, plays allow swift execution, and creative snaps maximize your campaign's life. This post sets a stake in the ground for high-performance and hassle free tech marketing.
Tech CMO's 2024 Digital Transformation Framework
We're betting that the pace of innovation in 2024 will be faster than ever before. To get you ready for this evolution, we created our 2024 Digital Transformation Framework that focuses on several crucial marketing pillars like data-driven marketing, AI magic, customer-friendly vibes, agile ops, and super personalized experiences. With 68% of CMOs upping their digital transformation game in 2023, it's time to dive in for your upcoming year.
ABM Sales Blueprint: Collaborate, Innovate, Succeed
We saw extreme growth in the number and variety of ABM campaigns this year. In this post, we discuss practical strategies for effective collaboration between your sales and marketing teams during your ABM efforts, ensuring your campaigns hit the mark and deliver impressive results. Make your sale team even happier with these tips and best practices!
Thank you, Drag & Droppers!
2023 was a great and crazy year and we'd like to thank all of your D&D readers for your love an support during the year. We wish all of you health, happiness and a hassle-free life in 2024!
📙 Want more of our Drag & Drop goodness?
Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
That's a wrap for now! Stay hassle-free, friends, and catch you next year! 🌟
