The Drag & Drop Newsletter - Edition 41
Mighty & True's tips and tricks for the hassle-free tech marketer.
Welcome to Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!
💪 Marketing-as-a-Service: A tech marketing game changer
Explore the marketing revolution we're leading in 2024! Our latest blog unveils how Marketing-as-a-Service is reshaping tech marketing with unmatched creativity, efficiency and scalability. Get ahead in the tech game – read now!
🛠️ Tool of the week
Lottielab: Now the best place to go for Lottie animations is even easier to work inside your Figma designs. Check out this seamless way to animate and export to Lottie, GIF, or MP4 for your marketing needs right inside of Figma. Genius.
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- Google Gemini: Google's latest AI upgrade...alledgedly better than Bard (which wouldn't be hard). Pardon the cheesy rhyme, but we really are excited to see this launch as a viable ChatGPT competitor.
- Semrush Topic Research: A fabulous free way to brainstorm content ideas in one place. It checks out the top 10 results on Google based on your main keywords and related stuff, then sorts it by theme. How trendy.
- Regie.AI: Brrrr... this personalized 1:1 cold email tool snowballs cold emails into warm leads.
🤑 Closing the CMO / CFO brand value gap in B2B
It's an age old problem to convince a CFO to spend more on brand marketing. In this new video from LinkedIn at Cannes, hear how CMO's of NetApp and Korn Ferry discuss the changing landscape of B2B marketing and how they navigates the need for spending on brand with the ongoing pressure to show results to their financial stakeholders.
👩 The power of humanizing marketing in tech
In a world brimming with martech, AI, and automation, the key for B2B marketers is to humanize their approach. It's about connecting genuinely with the person behind each business decision. This balance between tech efficiency and human touch is crucial for resonant, effective campaigns that build lasting relationships. Written for Martech, this article focuses on some ways to ensure your marketing connects with your customers.
📊 UX Tools: Design tools survey
The landscape of design is transforming, and with it, UX Tool's Design Tools Survey is also evolving. This year, we're excited to get a glimpse into how AI is revolutionizing design tools, a trend we plan to monitor annually. A huge thank you to UX Tools and their community for their invaluable contributions this year! As always, the raw data from the survey is freely accessible for everyone. See the results here.
💸 Hubspot picks up Clearbit in a move to improve AI
In a fascinating turn of events, CRM giant Hubspot has acquired logo data provider Clearbit. This acquisition is expected to enhance Hubspot's AI capabilities. With a user base of over 400,000, Clearbit's extensive B2B data will be a valuable asset for Hubspot as they expand their B2B models. This trend of platform providers improving their trainable data sources through acquisitions is likely to continue. Read more about this acquisition here.
🌟 Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps keep tech marketers afloat in an ever changing world!
Explore how B2B tech marketers can excel amid evolving trends. Dive into the strategic integration of [Specific Tech Trend], backed by real-world examples, to navigate the dynamic tech landscape. Gain insights for seamless adaptation, positioning your business as a leader in [Your Industry].
📙 Try our AI Playbook Generator
Unlock game-changing tactics in less than 2 minutes with our AI-Playbook Generator, leaving you blown away! Click now to access unmatched marketing brilliance and dominate your industry.
Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
