The Drag & Drop Newsletter - Edition 42
Welcome to Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!
💪 The Mighty & True Playbook Method Explained
As we close out the year, we thought we'd review one of our most popular blog posts explaining what tech marketing playbooks are... and why they are changing the game for our customers in the tech industry. Speed, scale and predicability... all in one package. Learn more here.
🛠️ Tool of the week
Lunacy: Things are getting really interesting in the design world. Icons8 just launched a new (free) design tool that looks to rival tools like Sketch, Figma and Canva... but with some nifty upgrades like AI tools, Figma importing, and auto layouts. Heck, it's free... so we're going to give it a go. You should too.
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- Design Tools Database: Try out this really expansive database of every type of design tool imaginable.
- Mural: We're listing Mural here in this edition because we think it's a great collaboration tool... but their new website is the 💣. Well done!
- Lingo: When we create style guides for our customers, we use Lingo. It's the best tool we've found for digital brand guidelines and asset management into one easy and affordable spot.
🎄Coca-Cola's festive ad adds a dash of fun with values
Coca-Cola's 'The World Needs More Santas' 2023 Christmas ad reminds us all (B2B and consumer marketers alike) that values-based narratives can do wonders for your brand. For us tech marketers, emphasizing shared values help to go beyond product promotion and foster both trust and lasting loyalty. What a great way to end (and start) the year than by reminding your customers that you are in this together.
💔 Figma and Adobe break up
In a recent update, Figma's CEO, Dylan Field, said "nah" to the Adobe merger. Apparently, the regulators weren't feeling it. But no worries, Field thanked the community and explained that Figma's still all about bridging that digital design gap and thus, they've continue to crush it with new features. So even though they're going solo now, expect big things in 2024! Figma's got this. #TeamFigma
Drum Award Spotlight: Leaving out the G's and C's
This clever ‘In-house Team of the Year’ Drum award winner features British law firm, Addleshaw Goddard's emotional video campaign that dramatized the problem solving capabilities of the business and put imagination at the forefront. Way to go inside team!
🤖 Content platform Folloz adds AI to it's capabilities
Our friends at Folloze just this week announced GeneratorAI as a new feature in their content platform and it looks to be pretty cool. These type of AI features are showing up pretty fast in personalization engines like Folloz and Pathfactory and signify a major leap in productivity and performance for digital marketers using these tools. Plan on seeing more of these launches in the near future.
🌟 Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps keep tech marketers create an A+ social media campaign!
Develop a comprehensive social media campaign plan to successfully launch our innovative [product] targeting [specific target audience]. Outline engaging content strategies, leverage key platforms, and incorporate data-driven analytics to maximize reach and impact. Emphasize the product's unique features and benefits while fostering community engagement for a successful launch.
📙 Try our AI Playbook Generator
Unlock game-changing tactics in less than 2 minutes with our AI-Playbook Generator, leaving you blown away! Click now to access unmatched marketing brilliance and dominate your industry.
Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
