The Drag & Drop Newsletter - Edition 45
Welcome to Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!
🚀 The CMO's guide to launching your new brand internally
If you don't plan your internal brand launch correctly, no one is likely to notice... until it's too late. Ineffective brand launch planning is a problem that gets worse over time. Don't be a problem. Plan your internal launch well ahead of your external launch... and be a hero. See our guide to launching your brand effort to your employees, partners and stakeholders here.
🛠️ Tool of the week
Ziflow: We just signed up with Ziflow this week to improve our proofing and collaboration process with customers. We love it and think it will be a huge time saver for all. If you need our honest opinion of the top 5 proofing tools we looked at in the process, hit us up!
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- Honeybook: We just signed up for Honeybook this week too to manage all our proposals and customer docs. Again, if you want to see our analysis of the tools we analyzed, let us know!
- SEMRush Blog Title Generator: We may or may not be using this on our blog titles now. Only we will know.
- Anima: Making prototypes come alive and then seamlessly translating them into functional code.
- Dorik: Instantly generate a full website with a single prompt! Is this magic?
🧟♂️ Braiiiins.... Wait no, this is Upwork!
You may have seen the shorter version of this Upwork ad on TV, but the long form version is the best. We love how this ad challenges traditional work norms, symbolized by zombie bosses, spontaneous singing, making it a standout in tech marketing. Fun and well done, Upwork. Check it out here!
🍪 Google: The end of the cookie has finally begun
Per Google: "On January 4, we’ll begin testing Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default." They are now rolling this change out to 1% (or about 30 million people as a key milestone in their Privacy Sandbox initiative to phase out third-party cookies for everyone in the second half of 2024. Get your tracking plan ready, folks.
🙄 Buying cycles might be over before you notice them
Drawing on a survey of over 900 participants in B2B transactions exceeding $10,000 annually, the insightful report by our friends at 6Sense reveals that 83% of buyers initiate contact with vendors, often when they are already 70% through their buying journey. For more details, you can read the full article here. It's worth a look.
🤖 Report: Generative AI and the evolving role of marketing
As if you didn't know, this AI stuff is really catching on. Here's another big consulting firm creating more data on just how pervasive AI is getting in the marketing game. From the brainiacs at CapGemini this time. Read the latest study on AI's use in marketing here.
⏰ Tick-tock its time for TikTok
This eMarketer study caught our eye in that it has several examples of B2B brands using TikTok included. With a huge audience of 87.3 million US adults spending around 55 minutes daily on the app, it's definitely an appealing prospect to consider for brands... but is it right for B2B? Read more about it here.
🌟 Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps keep tech marketers create an A+ social media campaign!
As a Social Media Manager for a [insert brand], my mission is to craft 10 engaging SEO optimized content ideas that resonate with our audience, drive engagement, and boost sales. Leveraging the latest trends and past successes, I'll blend educational, entertaining, and promotional content. The goal is to capture attention, generate buzz, and stay authentic to our brand's values and personality. First write me a list of keywords for my brand and then write me 10 content headlines for me to consider.
📙 Try our AI Playbook Generator
Unlock game-changing tactics in less than 2 minutes with our AI-Playbook Generator, leaving you blown away! Click now to access unmatched marketing brilliance and dominate your industry.
Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
