The Drag & Drop Newsletter - Edition 46
Welcome to Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!
📋 [Free Download] Our M&T ABM strategy template!
A lot has changed since 2023... even how we set up ABM campaigns! That's why we're offering this updated 2024 ABM strategy template for use in your own campaigns. In our latest template, we introduce AI, intent data and other new-ish elements to the ABM briefing process. Elevate Your B2B marketing with our 2024 Account-Based Marketing Strategy Template! Download here.
🛠️ Tool of the week
Rabbit: We heard about this wearable AI device just last week. Would you carry around an always on AI assistant? And why isn't this just an app? Still interesting to see where this "wearable AI" space is going to end up.
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- Cleverstory: No code content creation that looks like a less expensive version of Ceros. Clever.
- Keep it Shot: Who else has a million screenshots in their downloads folder. This tool organizes them all for you. Your welcome.
- Generated Bodies: Need an image of a human that's not real. This site can do it for you. This would have come in handy in high school (fake ID, maybe?).
👯♂️ A website that makes website?
In this existential crisis of a commercial, Adam Driver explores the confusion of Squarespace, "a website that makes websites". This is a pretty clever and mega expensive video that goes big. It's fun to watch and again stresses that (if you have the budget) why not do something memorable. Well done, Squarespace.
🔥 Salesforce doesn't want an AI Hiroshima. We agree.
Not to be dramatic or anything, but Salesforce CEO Marc Benioff just warned against AI turning into a giant fireball that consumers us all. Ok, actually what he meant to say is that he's all for the use of safety protocols and trust principles to keep us (and our data) all safe. We can get behind that. Learn more here!
💣 2024: Digital ads are back, baby!
It's official... according to research by S&P, advertising spending is on the rebound, with digital advertising leading the way, growing by 3.7% in 2023. This shift definitely emphasizes the importance of digital marketing, where us tech marketers can swiftly adapt to changing trends. Digital platforms, particularly video, social, and search, are key drivers of growth, offering advertisers a dynamic and adaptable landscape to engage their target audiences. Check out the numbers here!
🌐 Watermarking to combat deepfakes in digital marketing
We're really not sure how this will work but digital watermarking is now being hailed as a key tool against deepfakes. You heard that right... watermarks on all your AI content. Of course, leaders like TikTok and Adobe are embracing AI watermarking, saying that this matters to digital marketing as it helps build authenticity and trust, crucial in an era where misinformation can impact consumer perceptions. This will be a really interesting development in the generative content world. You can read more about this here.
🌟 Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps keep tech marketers keep up with trends in their industry!
In the dynamic landscape of (insert industry), what emerging trends or challenges are influencing current marketing strategies? How do you strategically employ technology to achieve your goals of (insert goals)?
📙 Try our AI Playbook Generator
Unlock game-changing tactics in less than 2 minutes with our AI-Playbook Generator, leaving you blown away! Click now to access unmatched marketing brilliance and dominate your industry.
Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
