The Drag & Drop Newsletter - Edition 47
Hello friends! Welcome to Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!
👩 The Core 4 Strategy: Bridging the Tech Marketing Talent Gap in 2024
We get it. Finding your best team is tough. We struggle too. But when we started leaning into the roles that would have the most impact on our customer's success, things started to get easier. Take a peek into how we structure our high-performance creative operations team here at Mighty & True. Meet the "Core 4".
🛠️ Tool of the week
Originality.ai: With all the copy cats out there we like to make sure our content is fresh and original. This is a way we get an accurate AI checker, plagiarism checker, and fact checker, ensuring that our content values integrity before publication. Could have used this in college...
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- Looka: An AI-powered brand builder that makes it easy to create logos, brand books... anything really.
- Pencil: Another venture-backed AI-ad generator. Sooner or later, one of these will hit and it will be a game changer for creative departments everywhere.
- Briefly: We really like this one. AI-powered briefs for your creative projects. Yahoo!
📺 Google gets in the AI-video game!
You may have read that Google just dropped Lumiere, their new AI video maker that churns out videos based on text prompts. At the present moment, it's all about adorable animals doing funny stuff like roller skating or playing the piano. Unlike other models, Lumiere rocks a unique setup that lets it whip up entire video sequences in one shot, making everything flow smoother. This could become very useful in the future... if the use case extends beyond the cuteness.
🤑 Google Ads boosts campaigns with Gemini AI
Google's new conversational experience in Google Ads with Gemini AI is now available. It helps advertisers create better search campaigns effortlessly. So far, so good as small businesses using the tool see a 42% increase in strong ads and a 12% boost in conversions on average. In the near future, Google even plans to suggest images using generative AI to address transparency concerns. This move reflects the growing interest in generative AI in advertising, expected to impact ad revenue in various industries especially in healthcare, e-commerce, and B2B tech. Check out more here!
The State of Creative Workflow Report
We're kind of geeks when it comes to creative workflow and systems that support scale. So when we ran across Ziflow's 2023 report, we were anxious to read. As expected, it includes some interesting insights into the creative workflow at major companies citing (among other things) that only 28% of survey respondents devote over half their daily workload to actual creative endeavors. Some other items:
- 88% of surveyed creative teams admit to having compliance issues with their work due to chaotic (or lack of) review processes.
- 30% said they’ve absorbed additional project costs due to bad feedback or missed deadlines
- 82% of respondents said that at least 5% or more of their creative projects simply end due to bad feedback.
Whoa. Not good. Check out the report here and get on their survey list for their 2024 report coming out in the spring.
🌐 Mobile Ad Spend Soars: B2B techies, listen up!
Mobile ad spending surged to $362 billion in 2023, climbing 8% from the previous year, fueled by short videos and social apps, as per Data.ai's State of Mobile 2024 report. Projections indicate it'll reach $402 billion in 2024. Besides impacting consumer behavior, these trends are crucial for B2B tech marketers, shaping how they reach and engage with their target audience in an increasingly mobile-centric world. Understanding these shifts helps B2B marketers tailor their strategies to resonate effectively with their tech-savvy clientele. Read here.
🌟 Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps keep tech marketers keep up with mobile ad trends!
As [insert industry] B2B marketers, we're curious: How can we best integrate insights from the latest mobile ad spending trends into our strategies? Any tips to stay ahead of the game?
📙 Try our AI Playbook Generator
Unlock game-changing tactics in less than 2 minutes with our AI-Playbook Generator, leaving you blown away! Click now to access unmatched marketing brilliance and dominate your industry.
Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
