The Drag & Drop Newsletter - Edition 48
Hello friends! Welcome to Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!
🎨 Top 4 use cases our M&T design pros swear by
Surely you have a go-to set of AI tools your team is using to experiment with AI, right? We do too. We asked our expert design and marketing pros here at Mighty & True for the top ways they are using AI in their daily workflow and they delivered their top 4 use cases in our latest blog post. Check out how these design pros are thinking about AI along with their top tool selections you can try today.
🛠️ Tool of the week
Trickle: Who else has a GB worth of screenshots in their downloads folder? This handy tool organizes all those screenshots in one cohesive place using AI to summarize and organize.
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- Notion Calendar: We run our entire M&T Handbook and all our SOPs in Notion... so when this hit, we were thrilled. Notion Calendar makes it easy to think about using Notion for more than just a repo for info.
- Alyce & Sendoso: Our amazing partner, Sendoso, and Alyce are joining forces to create a global platform, blending Alyce's recipient-first personalization with Sendoso's AI gifting innovation and global fulfillment capabilities for enhanced offerings. We can't wait to try it.
- ChatPDF: This is a great app for quickly scanning multiple or long PDFs. Quickly scan PDFs and see instant answers to questions as well as detailed summaries. Pro tip - it's also a ChatGPT plug-in.
🐴 The modern-day Trojan horse
Imagine a modern intrusion attempt depicted through the lens of the legendary Trojan Horse! In the B2B marketing industry, its' so important to stand out and it's all about fun and generating curiosity at the top of the sales funnel. After all, who doesn't love a creative analogy from ancient times to spice up cybersecurity?
👧🏻 Let's go, girls!
Women make up a higher percentage of B2B decision-makers than ever. So it makes sense that this article from the Drum highlights the slow progress of feminism in B2B advertising. The topic is a really interesting discussion on the need for ads that appeal to female audiences and encourage greater diversity in creative and strategic positions to drive significant change in B2B advertising. Give it a read.
💡 The case for form-free and data-led lead generation
We love this article as it touts something we talk about a lot and have even written blog posts to cover. We call it Ghost Marketing but this article calls it behavioral data. Nevertheless, the essence of the strategy revolves around the ongoing and widespread use of forms and the necessity for a form-free and data-led experience for modern B2B buyers.
Crafting a strategy that seeks to provide value to the customer along their journey and relies on them to reach out when ready is a winning approach for 2024. Check it out!
🎯 LinkedIn attempts to make networking less awkward
LinkedIn just announced that they are adding features to their platform that will help "spark conversations" with connections. If you haven't seen it yet, the new networking tab includes new "Grow" and "Catch Up" features that help give context to user outreach.
Does this mean that we're going to see more awkward cold intros from unknown strangers or will it add more value if your inbound messages have more context? I guess we'll all find out. Read more here.
🌟 Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps keep tech marketers keep up with AI / automation trends!
Discuss the role of AI and automation in helping to B2B tech marketing campaigns in [insert industry]. Please include a list of primary use cases and then tools that may be helpful for me to explore as I experiment with AI.
📙 Try our AI Playbook Generator
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Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
