The Drag & Drop Newsletter - Edition 50
Hello friends! Welcome to Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started! e
💌 Are you ready for Google's new email standards?
This month, Google rolled out a set of new email standards, leaving all us B2B marketers a bit shaken. At Mighty & True, we've got your back. We created this quick guide to give you our insights into how to stay out of Google's blazing email compliance scrutiny. Check it out here.
🔩 Tool of the week
Sora: Are you kidding me? Of course our tool of the week is Sora. You've probably heard of it by now, but if not... prepared to be mind-blown 🤯. This just released AI text to video tool from OpenAI is guaranteed to freak you out (and cause you to get distracted on their site for the next few hour). Watch the video for the best 10 minutes you'll have this week.
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- Poly: Never, ever use a folder again. This is a cool new cloud storage solution for the generative age.
- Pebblely: Easiest way to craft stunning product photos instantly. Just an AI click... yeah just one!
- Runway: Since we pitched Sora above, we might as well include Runway in this week's roundup. Runway is revolutionizing the art scene with their Sora competitive product.
🌍 Uniting mediabrands globally, one task at a time!
Ok ok ok... you already know we love Asana. However, we wanted to toot their horn again. Check out this pretty cool brand video that explores how the giant agency, IPG Mediabrands transforms collaboration and project management with Asana. Seeing someone like IPG make this work at their scale gives hope to all frustrated project managers.
🚀 Slack's Latest: Search smarter and summarize faster
We were happy to see Slack unveils AI-powered search and summarization tools, making it easier to access stored knowledge. Teams can now catch up faster and ask questions naturally, receiving sourced answers directly from Slack's content. These features, available as add-ons for enterprise plans, promise a more intuitive Slack experience. Read more here!
🤖 Artificial Intelligence: Redefining white-collar jobs
In the wake of Google, Duolingo, and UPS grappling with the disruptive force of AI, the landscape of white-collar jobs is undergoing a seismic shift. Beyond mere job cuts, it's a transformation that demands attention from B2B tech marketers. As generative AI reshapes the corporate hierarchy, understanding its impact isn't just savvy—it's paramount for those navigating the dynamic realm of B2B tech marketing. Embrace the suck and deal with it. Things are going to be changing (for the better, maybe?). Check it out.
� Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps keep tech marketers ahead of the AI advancements in B2B marketing.
How can we integrate cutting-edge AI advancements into our digital marketing efforts to optimize audience engagement, drive conversions, and outpace the competition in the B2B realm?
🔥 Ditch your old agency for our new agency model
Why work with traditional agencies that haven't updated how they work since Shaq was playing in the All-Star game? Mighty & True's innovative Marketing-as-a-Service solution is an entirely new way to work with an agency that can:
- Double your marketing team capacity without doubling your costs: We add a team of designated project management, design, and copy resources to augment your team. We work on your projects, campaigns, and assets for you, augmenting your current team's efforts.
- Save you time and money: Our playbooks and MaaS technology will save you 20% over typical project fees while also saving you time.
- Reduce ad and content fatigue: Using MaaS, you can quickly "order" new concepts, ads, content pieces, or other assets as often as you want without the need for new SOWs or quotes from our team.
- Take campaign planning off your hands: Launch a new online brief, and our team will work to develop a full play while you focus on other priorities.
Start the process of letting your traditional agency know that your relationship just can't last forever (like their briefs). Get a demo today and you'll be well on your way to saving time, money and hassle associated with working with your current agency partner. It's time for a change.
Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
