The Drag & Drop Newsletter - Edition 51

Hello there! Welcome to another edition of the Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!

💼 Start your AI recruiting with our free job posting templates

It's no longer an option to recruit marketing talent without starting the AI discussion. Generative design, copy, planning and even strategy are all enhanced by a team that knows how and when to use AI in their daily workflow. We are aggressively recruting AI roles here at Mighty & True, but understand that we also have to train our people to use AI as a tool and not a replacement for expertise in their assigned positions. It's a balance.

Check out our latest Drag & Drop post and get access to 2 free job post templates you can use today to start your AI recruiting journey.

‍🏫 Uplevel your team with our 25% discount on GOTO Market Institute's Masterclasses

We have a special offer this week for you D&D'ers looking to improve your team's knowledge and strategies around pipeline building and growth marketing. Our partner, GOTO Market Institute provides top-notch marketing strategy training aimed at accelerating revenue and pipeline growth. Their training platform offers a comprehensive masterclass with 10 impactful marketing masterclasses, over 50 templates, and a vibrant community. It's perfect for B2B marketing teams looking to grow.

Get a 25% discount on their 10 impactful masterclasses, over 50 templates your team can star using right now and a vibrant community using the code MIGHTY&TRUE when you order. Check it out today!

🔩 Tool of the week

NotesOllama:. Gosh darn it, making sense of Apple notes has always been kind of a crazy fest. While a useful tool, Notes has never been the easiest thing to fully leverage. We were glad to see Ollama introduce this handy AI-offering for Notes, allowing users to engage with local LLMs directly from their notes. With this integration, users can summarize their notes, ask questions, and create prompts without leaving the Notes app, ensuring their data remains private throughout the process.

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:

  • Clickdrop: A significant stride in the advancement of AI-driven image generation. Super fast generative images.
  • Descript: A really easy way to create and edit videos and podcasts
  • AnswerThePublic: Our SEO super-tool. ATP is the best free way to see what users are looking for and optimizating your content toward it.

🤬 Captcha. The most hated web experience of all time

Navigating through Captcha forms can make us question our sanity. Is that squiggly line a traffic light or a crosswalk? The possibilities seem endless, and it's a daily struggle for each of us, everywhere. But fear not! Apple Pay swoops in to save the day with its personalized fingerprint payment option, eliminating the headache of Captchas. This shift towards customization and personalization is crucial for both B2C and B2B marketing strategies. See the well produced Apple video here.

🤖 AI assistant in Acrobat is a total game changer

Last week, Adobe introduces AI Assistant in Acrobat, a revolutionary feature that transforms the digital document experience. This conversational engine, now in beta, empowers users to effortlessly navigate through lengthy documents, find information quickly, and generate concise summaries.

With this announcement, we're wonding how many AI-PDF readers are now questioning their business plans... Check more out here!

Tech marketer prompt of the week

Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps keep tech marketers craft a compelling email campaign.

Craft compelling marketing language to enhance the engagement of my email campaigns. The focus is on promoting X (e.g., company, service, or organization). Additionally, propose effective subject lines for a series of Y emails to maximize impact and reader interest.

🔥 Ditch your old agency for a better model

Why work with traditional agencies that haven't updated how they work since there were pull tabs on beer cans? Mighty & True's innovative Marketing-as-a-Service solution is an entirely new way to work with an agency that can:

  • Double your marketing team capacity without doubling your costs
  • Save you time and money with our streamlined playbook and processes 
  • Reduce ad and content fatigue and increase the velocity of your campaigns and content 
  • Let us take campaign planning off your hands

Start the process of letting your traditional agency know that your relationship just can't last forever (like their briefs). Get a demo today and you'll be well on your way to saving time, money and hassle associated with working with your current agency partner. It's time for a change.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

The M&T Drag & Drop Team ♥️