The Drag & Drop Newsletter - Edition 57

Hello there! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🔥 Four effective ways to battle marketing burn-out

Burn-out is a real challenge that we all face in the tech marketing biz. Tight deadlines and crazy expectations can all lead to low motivation and high stress. In this blog post, we'll delve into the top 4 reasons for marketing team burnout and provide some actionable solutions we use here at M&T that knock out burnout. Read more here.

🔩 Tool of the week

IdeaApe: This is a cool tool that uses Reddit posts and other public information to uncover opinions and other useful data points for your marketing research.

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:

Wevo: Get immediate website, prototype, and messaging feedback on your site just by entering your URL.
Reddiscan: Unveil Subreddit research in 30 Seconds... yeah you heard that right, half a minute. Like IdeaApe above, this tool provides trends, analysis, startup sparks, and more all through Reddit data.
Codia AI: This crazy tool transforms your screenshots into editable Figma UI designs. Simply upload a snapshot of an app or website, and let our tool do the rest

🤖 Executives gone wild in AI video

In this clever internal video from Publicis Groupe, the company showcases the use of AI video to their global teams by having their senior leaders riding horses on beaches, surfing and even doing some impressive parkour. As AI continues to evolve, its integration into media production like this promises to shape some really smart and engaging experiences for audiences worldwide.

💾 Take a peek at your peers martech stacks

GTM partners track technology stacks at some of the world's leading companies and are in the hunt to build a database of 100 GTM experts who are willing to talk through their GTM challenges, use cases, and specifics of the tech they use. They currently have more than 50 GTM experts from Mid-Market to Enterprise companies who have shared their Go-to-Market Tech Stacks. If you are interested in getting involved, check them out here.

🎧 OpenAI now working on custom voices

In the latest announcement from OpenAI, they claim to be working on updating their text-to-voice application, Voice Engine to allow for custom voice creation. This added feature would allow users to input reference audio that could then be used to model an AI voice.

This has huge implications for the voice talent world, as well as advertising in general. Check out the announcement and hear some samples here.

🛌 More tech workers are expected to stay home this year.

Today, 14% of U.S. workers work at home full-time (including us at M&T), and that number is expected to increase to 20% by next year. As remote work gains momentum, the debate over its merits intensifies. This recent article looks at home officing in 2024 and perspectives on it from Google and Amazon.

All told the future of work seems to be focused on finding the right balance between remote and in-person collaboration, a debate that continues to evolve amidst shifting workplace norms. Check it out!

💼 Google offers $35 bigs for Hubspot

We have a lot of customers using Hubspot. Heck, we use it ourselves. So when we saw the Google / Hubspot news, we were very interested (and so were the folks on Reddit). As you may have heard, Alphabet, Google's parent company, is eyeing a bid for HubSpot, a $35 billion online marketing software firm. This would be Alphabet's largest acquisition yet, tapping into its $110.9 billion cash reserve.

If successful, the deal would bolster Google's presence in CRM software and strengthen its cloud computing business. What it does for all use customers is left to be seen. Read here.

‍🏫 Could your marketing message be driving more sales? [Free Masterclass Mini-Course]

The Number 1 Mistake companies make is not having a tight enough link between their audience and their message. It can happen to any company, whether you're small, growing, or a very large corporation.

In this FREE masterclass offered by GOTO Market Institute, you'll learn how to find the perfect niche for your business and craft compelling messages that push prospects to buy.

What you'll get:

The top 4 KPIs that show if you're nailing your niche and your message
An easy guide to hit on your buyer's "Must-Solve Problem"
How to craft the ideal Value Proposition, and a quick tool to turn your Value Proposition into an effective public-facing message.

This FREE Mini-Course gives you everything you need to know to Nail Your Niche. Check it out here.

Tech marketer super prompt of the week

Here's our latest "super prompt of the week" using ChatGPT. This week's prompt helps tech marketers craft a really targeted and tight personalized email sequence to lost customers. Try it! This one is a 🏅.

You’re a specialized Email Engagement Consultant AI, adept at crafting personalized email sequences to reignite lost customers’ interest in a brand. Your expertise lies in identifying and leveraging previous interactions, purchase history, and customer feedback. #TASK: - Analyze the provided customer interaction data to understand their past engagement and reasons for disinterest. - Craft a 3-part cold email sequence tailored to re-engage lost customers, focusing on personalized content that resonates with their previous interactions or interests. #EMAIL SEQUENCE STRUCTURE: 1. Initial Re-Engagement Email: Highlight improvements or changes in products/services that address past concerns or interests. 2. Value Proposition Email: Present a compelling offer or insight that directly benefits the customer, reinforcing the brand’s value. 3. Feedback and Future Engagement Email: Solicit feedback on the changes/improvements and express genuine interest in their preferences for future offerings. #GUIDELINES: - Each email must include a clear, personalized subject line and a call to action. - Utilize a tone that is understanding, hopeful, and customer-centric, emphasizing the brand’s commitment to customer satisfaction and improvement.

🔥 Can we help you accelerate marketing success in Q2?

If you need a hand driving sales in Q2, we can help! Mighty & True's innovative Marketing-as-a-Service solution is an entirely new way to work with an agency that will:

Double your marketing team capacity without doubling your costs
Save you time and money with our streamlined playbook and processes
Reduce ad and content fatigue and increase the velocity of your campaigns and content
Let us take campaign planning off your hands

Start the process of letting your traditional agency know that your relationship just can't last forever (like their briefs). Get a demo today and you'll be well on your way to saving time, money, and hassle associated with working with your current agency partner. It's time for a change.

Get a demo

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

Let's meet!