The Drag & Drop Newsletter - Edition 59

Hello there! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!

📣 Hey Creative Ops: Here are the 6 metrics that matter

In our latest, Drag & Drop post, we uncover 6 important creative operations KPIs that help drive scale and performance in our business. Prioritizing these key metrics helps us scale like crazy and can help you too. If your creative effort is bogging you down, tune in to read the latest here.⚡️

🔩 Tool of the week

Descript: Check out this awesome editing tool we're currently obsessed with! Descript makes editing audio in your videos as easy as editing docs. Say goodbye to "ums," "uhs," and "you knows" with its AI-powered features that streamline your video creation process. Descript is a game-changer. And guess what? It can transcribe audio in 22 different languages! (Mamma Mia 🤌)

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Explore our curated selection below:

  • Meta Llama 3: Meta's most powerful AI model yet (free public version available here).
  • Imagen 2 By Google: Google's latest text-to-image generator, producing photorealistic outputs aligned with user prompts.
  • AutoFillr: Automatically fills out forms using AI.

🎙️Zuck talks all things Meta Llama 3, AI, & data centers

We always like to hear these tech / AI CEOs talk about the future, cause it's about to get real crazy. Check out the latest insights from Meta's CEO, Mark Zuckerberg, about the potential of Llama 3: Meta's AI, the journey towards Artificial General Intelligence (AGI), dangers of open source, data centers, among other topics! Check out the interview and see what coming down the pike for us tech marketers (like really soon).

👀 Lifelike talking faces synced to audio in real-time

Microsoft recently announced their mind-bending tool VASA-1 which effortlessly can transform a single portrait photo and audio into hyper-realistic talking face videos. Reddit is going crazy over this tech and so are we. Imagine just taking a headshot of your CTO to get him to do your product videos.

Pretty cool, huh? Alas, Microsoft has no plans in releasing an online demo, product or offerings anytime soon, but you can check out a video of things like Mona Lisa rapping here 🎤

TLDR: NASA-1 can make any static image "talk" and "sing"🗣️

🚀 Adobe continues to integrate Firefly in everything

Exciting news for those of us that spend days creating new marketing videos. Adobe plans to integrate Firefly, Sora and other well known video AI tech into Premiere. We're talking removing and adding objects from your video just by describing your desired changes 🫢

The future of video editing is looking brighter than ever for us all. ✨ Check it out their announcement and some examples of how this all works here!

‍🚀 Build a new marketing campaign in 60 seconds

If you haven't tried our AI-campaign generator, you gotta give it a whirl. Enter in your campaign objective, information on your desired target and personas and in less than a minute we'll whip up a summary of your next campaign plan.

We use it for brainstorming new campaigns, getting new content ideas and just generally getting the tech marketing process started. Impress your boss and get him that campaign plan before he even asks. Check it out here.

🦸 Tech marketer super-duper prompt of the week

Here's our latest "super prompt of the week" using MidJourney.This week's prompt is a fun one. It asks Midjourney's text-to-image generation to help create a set of social ads in 3 distinct styles. It will take some added prompting to get this one right, but it will definitely help to inspire you in your creative brainstorming. [courtesy of God of Prompt]. 

/imagine prompt: Create a series of Facebook ad images for [Your Company Name], aimed at promoting [Product/Service Name]. Ensure each image captures the essence of our brand's unique style and communicates our key message effectively. Focus on visual appeal that resonates with our target audience on social media.

Option A: 
/imagine prompt: modern vibrant advertisement series for [Your Brand Name], featuring [Key Product or Service], digital illustration, pop art style inspired by [Influential Artist or Movement], bright lighting, vivid colors of [Specific Brand Colors], promoting [Product Benefits] --ar 16:9 --c 20

Option B: 
/imagine prompt: professional clean design for [Your Brand Name] online marketing, showcasing [Key Product or Service], vector graphic, minimalist style reminiscent of [Influential Artist or Movement], soft lighting, pastel color palette including [Specific Brand Colors], emphasizing [Product Features] --ar 16:9 --c 15

Option C: 
/imagine prompt: eye-catching dynamic Facebook ads for [Your Brand Name], highlighting [Key Product or Service], photorealistic style, hyper-detailed, high contrast lighting, rich and bold colors including [Specific Brand Colors], cinematic composition, focus on [Unique Selling Proposition] --ar 16:9 --c 30

🔥 We can help you scale your marketing campaigns

If you need a hand driving sales in Q2 and beyond, we can help! Mighty & True's innovative Marketing-as-a-Service solution is a novel new way to work with an agency that will:

  • Double your marketing team capacity without doubling your costs
  • Save you time and money with our streamlined playbook and processes 
  • Reduce ad and content fatigue and increase the velocity of your campaigns and content 
  • Let us take campaign planning off your hands

Start the process of letting your traditional agency know that your relationship just can't last forever (like their meetings). Get a demo today or check out our M&T Services Catalog and you'll be well on your way to saving time, money, and hassle associated with working with your current agency partner. It's time for a change.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

The M&T Drag & Drop Team ♥️