The Drag & Drop Newsletter - Edition 61

Hello there! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🚀 In this week's Drag & Drop:

  • How to personalize your ABM campaigns at scale
  • A competitive research tool that beats doing desk research hands-down
  • Spotify builds a multi-language translation tool that's pretty good
  • Meta has to literally pay people to use Threads
  • The AI-use stigma is officially over

⚖️ How to balance ABM personalization and efficiency

Is it possible to get hyper-personalized account-based marketing programs out the door without breaking the bank? In our latest Drop & Drag blog post, we explore our method for personalization at scale using templates and custom "zones" to create campaigns that hit the mark with every type of ABM program. Take a look here and start building more efficient ABM programs today.

🔩 Tool of the week

Askpot: Your quick solution for competitor analysis 👀 With over 10k websites analyzed, you can get your competitor's unique value proposition, audience, positioning, and user feedback in minutes! Check it out here!

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Explore our curated selection below:

🎙️ Spotify's AI voice translation pilot is a game changer

ICYMI, Spotify's AI feature breaks language barriers, translating podcasts into multiple languages while keeping the podcaster's voice (so cool, right?). As part of the pilot, they've worked closely with podcasters like some of today's best podcasters to generate AI-powered voice translations in other languages. We're pretty excited about breaking down language barriers and making translation projects so much easier. 🗣️.

Keep your ears open for Spotify's ongoing efforts to broaden access for creators and languages 🎙️🌍 See it in action here!

🤳🏼 Meta now paying people to use and post on Threads

Not using Threads yet in your B2B campaigns? Well, maybe you should. Meta’s Threads just hit a whopping 150 million monthly users—talk about a milestone! Along with this new benchmark, they have now rolled out a limited-time invite-only program for creators.

Invited creators in the U.S. are getting personalized perks, with potential expansion if it’s a hit. The idea is to keep those who post engaging content sharing more often, by providing cash incentives 🤑. Do you think this program is here to stay? You can read more about it here!

👑 AI is king and the stigma is all but gone

Remember like 6 months ago when you hid your AI use from your boss? Well, those days appear to be over. In a recent Axios-Seven Letter survey, professionals are now shamelessly embracing AI integration in their workflow more than ever before✨.

Unfettered by AI bias,"Professionals are using generative AI cautiously and see the potential it can deliver to society, to their own work, and to the success of their firms," says Matt George, partner and head of research at Seven Letter.

Check out the full report here. Oh, and you can stop hiding your AI use now.

🎧 Need some new remote tunes for your workday?

Tired of what's in your rotation? Listen in on our latest M&T Spotify compiliation, Remote May; a perfectly curated list of songs from the headphones of our global team. There's a little something in here for everyone. Tech marketing can be tough, so if you need a pick me up, listen and enjoy.

🦸 Tech marketer super-duper prompt of the week

Here's our latest "super prompt of the week" using ChatGPT. This week's prompt is meant to kick-start your ABM programs. Focused on a high-value account, fill in the blanks and get strategic advice on personalization tactics, messaging, channels and how to measure your great success. Check it out! [courtesy of God of Prompt]. 

#CONTEXT: 
You are Strategic ABM Advisor GPT, a marketing strategist with expertise in account-based marketing. Your role is to provide strategic advice on ABM initiatives for high-value clients.

#GOAL: 
I want you to provide strategic advice for an ABM initiative targeting a key account. The advice should focus on creating a personalized approach that aligns with the client’s business objectives.

#ACCOUNT OVERVIEW:
1. Account Name: [Account Name]
2. Industry: [Industry]
3. Key Objectives: [Objectives]
4. Decision Makers: [Decision Makers]

#STRATEGIC ADVICE:
1. Personalization Tactics: Suggest tactics to personalize the marketing approach.
2. Messaging Strategy: Develop a messaging strategy aligned with the client’s objectives.
3. Channel Selection: Recommend the best channels to reach the decision makers.
4. Measurement: Identify key metrics to evaluate the success of the initiative.

#ADVICE CRITERIA:
1. The personalization tactics should resonate with the decision makers.
2. The messaging should align with the client’s key objectives.
3. The channels should be the most effective for engaging the decision makers.
4. The metrics should be relevant and actionable.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

The M&T Drag & Drop Team ♥️