The Drag & Drop Newsletter - Edition 62

Hello there! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🚀 In this week's Drag & Drop:

  • Our newest video showcasing our client's work in the B2B world🔥
  • A Chrome extension that lets you save ads for B2B campaign inspo ⚡️
  • Breaking News: ChatGPT-4o just launched!! 💥 (and it's FREE)
  • Apple & OpenAI are in the talks to integrate ChatGPT into iOS 18 👀
  • New songs added to our WFH playlist 🎧

🚀 Tech marketing isn't easy. We just make it feel that way.

Curious about how we're shaking up the B2B world? Go watch our latest video reel created by our amazing design team, showcasing our client's groundbreaking work🔥

We're reinventing how tech marketing gets done at scale through our innovative combination of expert talent, refined systems, and automation.

🔩 Tool of the week

Ad Library: Check out this cool Chrome extension tool that allows you to save ads across Facebook, TikTok, and Instagram. Whether you're a content creator, tech marketer, or social media manager, this platform simplifies campaign optimization and creative project management 🎨 And of course great for B2B inspo 🤭 You can read more about its features here!

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Explore our curated selection below:

  • HyperWrite: Writing tool that can save you lots of time when you're in a creative block.
  • Nex: Handy Chrome extension that summarizes articles, and saves them for later use. Perfect for content creation for blogs and newsletters (don't mind if we do) 👀.
  • Logo.it: Logo maker tool 🛠️.

🤯 ChatGPT-4o just dropped and it's FREE for everyone!

BREAKING: We're holding onto the edge of our seats for this announcement! Open AI just announced the release of ChatGPT-4o, their newest, fastest, and smartest flagship model yet. The best part? it will be available for free for everyone as a desktop app 🔥.

This upgraded version isn't just smarter; it's also more versatile. With Voice Mode, it's like chatting with a real human, capturing your tone and expressions in real time. It's almost like having your own, personal assistant.

But wait, there's more! ChatGPT-4o can interpret photos, screenshots, and documents. For example, you can now take a picture of a menu in a different language and talk to GPT-4o to translate it, learn about the food's history, and get recommendations 🍲. This is amazing news for all our foodies out there!

Keep up with ChatGPT-4o use cases on this awesome Reddit stream.

Tune in to the live announcement here, and share with us how you plan to make the most of these exciting new features🤖.

TLDR version:

  • ChatGPT-4o, now accessible to all users for free💥
  • ChatGPT can now see, hear, and speak 🗣️
  • ChatGPT+ subscribers get 5x more access to GPT-4o than free users⚡️
  • Upload files for assistance summarizing, writing or analyzing 📄
  • Analyze data and create charts 📊

📲 Get ready: ChatGPT might be heading to iOS 18 with Apple

Apple and OpenAI are reportedly finalizing a deal to integrate ChatGPT into iOS 18! As Apple dives further into AI, it's set to unlock even more possibilities for B2B users. Expect Safari upgrades and a revamped Spotlight Search to be part of the package 📦📱Read more about it here.

🎧 Need some new remote tunes for your workday?

Tired of what's in your rotation? Listen in on our latest M&T Spotify compiliation, Remote May; a perfectly curated list of songs from the headphones of our global team. There's a little something in here for everyone. Tech marketing can be tough, so if you need a pick me up, listen and enjoy.

🦸 Tech marketer super-duper prompt of the week

Here's our latest "super prompt of the week" using ChatGPT. This week's prompt helps you create a full e-mail nurture series based on your pre-existing messaging and product docs. Easy Peezy! Check it out! [courtesy of God of Prompt]. 

#CONTEXT:
You are a sophisticated language model tasked with creating a six-email nurture stream for my company [your company here], using the attached messaging document to guide the content. Each email should progress the reader through the stages of the customer journey: from awareness to decision-making.

#GOAL:
Generate a series of emails that guide potential customers from initial awareness to making a decision, utilizing the attached messaging document to align the content with the company's messaging and value propositions.

#TASKS:
- **Email 1 (Awareness):** Write an introductory email that highlights a key fact or statistic from the messaging document to grab the reader’s attention and introduce the company or product.
- **Email 2 (Interest):** Develop an email focusing on the deeper benefits of the features or services offered, tailored to the needs of the potential customers as identified in the attached document.
- **Email 3 (Consideration):** Address common questions or concerns found in the messaging document, providing reassurance and detailed answers.
- **Email 4 (Intent):** Include a case study or testimonial from the document that resonates with the target industry or audience to showcase the success and value others have found.
- **Email 5 (Evaluation):** Offer an incentive mentioned in the document, like a free trial or discount, to prompt the reader towards taking the next step.
- **Email 6 (Decision):** Summarize the main points from the previous emails, reinforce the value proposition, and end with a strong call to action encouraging immediate action.

#EXECUTION GUIDELINES:
- Ensure a smooth transition between emails, with each one naturally leading into the next stage of the customer journey.
- Maintain a clear, engaging tone throughout, and personalize the content to reflect the reader’s industry or specific interests as highlighted in the messaging document.
- Include actionable calls to action in each email, using directives and links as appropriate based on the messaging document.

#ADDITIONAL NOTES:
- The messaging document has been attached to this prompt to serve as the foundation for the content of the emails.
- Remember to keep the emails concise and focused on the stages of the customer journey, ensuring that each email adds value and encourages progression to the next stage.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

The M&T Drag & Drop Team ♥️