The Drag & Drop Newsletter - Edition 63

Hello there! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🚀 In this week's Drag & Drop:

  • Check out the top AI marketing training courses used at M&T🔥
  • A design tool that generates icons, illustrations, and shapes in 3D🎨
  • Another day, another AI announcement⚡️ Google's I/O takeaways
  • CMO's spend survey report budgets decline 📉
  • TikTok's FREE B2B lead gen guide 🔥
  • New songs added to our WFH playlist 🎧

✨ Our list of the ultimate AI training courses for your marketing teams

If you're not training up your marketing teams on the use of AI, you may already be behind. No problem though, we have you covered. We've put together our top list of AI training courses that we've evaluated and used to get you started fast. Check out the full list of AI training courses here.

🔩 Tool of the week

Adobe Project Neo: In Adobe's quest to take over the design world, they just announced Project NEO, a 3D design platform that uses an Illustrator-like UI to create pretty sweek 3D models. If you know IA, you should be able to make decent 3D with little to no hassle. Dive in and explore more about this tool here!

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Explore our curated selection below:

  • Anthropic Console: Claude's awesome prompt generator that can be optimized for various tasks 💬.
  • Veo: Google's new video generator is now available and competing with Sora 👀.
  • Lede: Check out this unique AI content writer—it researches and adds citations seamlessly 📑.

🤖 Google's I/O conference biggest takeaways:

It's been a busy couple of days in the AI world. On the heels of OpenAI's busy week last week, Google recently announced a myriad of AI innovations and we are here to give you all of the tea 🫖.

  • Gemini 1.5 Flash was introduced: a lighter-weight model that’s designed to be fast and efficient to serve at scale. Paying users will have an AI assistant right beside their screen, equipped with comprehensive knowledge of all of their Google apps 🛠️.
  • You can ask Gemini to retrieve any content from all of these apps: Docs, Sheets, Gmail, Slides. No more hunting for the 'Sales Review PDF' attachment for 267+ hours!
  • Project Astra was shared: Google's vision for the future of AI assistants.
  • Search will soon introduce planning features, starting with meal and trip customization in Search Labs, with additional categories like parties and fitness to follow shortly 😯.
  • Great news for travelers: Gemini Advanced has a new planning feature that goes beyond a list of suggested activities and will create a custom itinerary just for you 🗺️. Say less!
  • Soon in Labs, Gemini will organize email attachments in Drive, create a sheet with the data, and analyze it with Data Q&A 📊.

In case you haven't had enough, here are 100 things Google announced at I/O 2024. You can watch the full Google I/O keynote presentation here. We are still catching our breaths from last week's AI news but hey, that's the world we live in, right? What are you most excited to try? We're all ears!

📉 CMOs report that budgets are getting cut

Gartner's 2024 CMO Spend Survey shows a 15% budget decline, with marketing budgets now at 7.7% of total revenue, down from 9.1% in 2023. Despite this, 64% of CMOs view AI as essential for strategy execution 🛠️. We are seeing that AI is becoming vital for maintaining productivity and effectiveness amid budget cuts. It's a pretty interesting read - more on the survey here.

🔥TikTok's free B2B lead gen guide

ICYMI: TikTok has a FREE B2B lead generation guide! Its focus is on generating high-quality leads at scale and how to engage with your audience creatively. Unlock ad credit offers as a new advertiser—because who doesn't love free ad spend? Download the guide here ✨.

🎧 Need some new remote tunes for your workday?

Tired of what's in your rotation? Listen in on our latest M&T Spotify compiliation, Remote May; a perfectly curated list of songs from the headphones of our global team. There's a little something in here for everyone. Tech marketing can be tough, so if you need a pick me up, listen and enjoy.

🦸 Tech marketer super-duper prompt of the week

Here's our latest "super prompt of the week" using ChatGPT. This week's prompt helps round out what has been a busy event season. Here's a prompt for your next post-event nurture sequence. If you've landed at home, get some rest and let the AI do the work. [courtesy of God of Prompt]. 

You are an email marketing expert. Your task is to create an engaging email series for customers and prospects who attended the event, {name here}, to keep them connected with [brand name].

Develop an email series to maintain engagement, share valuable insights, and promote further interaction with [brand name].

Email Series Content Development:

1. Email 1: Immediate Thank You
   - Subject Line: "Thank You for Attending {name here}! We're Grateful for Your Participation"
   - Content:
     - Express gratitude for their attendance.
     - Share a brief summary of the event's highlights.
     - Include a link to a survey for feedback.

2. Email 2: Insights and Takeaways
   - Subject Line: "Top Insights from {name here} Just for You"
   - Content:
     - Provide detailed insights and key takeaways from the event.
     - Include quotes from speakers or notable attendees.
     - Share a downloadable PDF with event highlights.

3. Email 3: Access to On-Demand Content
   - Subject Line: "Missed a Session? Access {name here} On-Demand"
   - Content:
     - Offer access to recorded sessions or on-demand content.
     - Highlight the most popular sessions.
     - Encourage sharing the content with colleagues.

4. Email 4: Interactive Content and Surveys
   - Subject Line: "We Want to Hear from You: Share Your Thoughts on [Topic]"
   - Content:
     - Include a link to a detailed survey or poll related to the event topics.
     - Share interactive content like quizzes or polls.
     - Invite recipients to participate in a discussion on social media or a forum.

5. Email 5: Next Steps and Offers
   - Subject Line: "What's Next After {name here}? Exclusive Offers Inside"
   - Content:
     - Provide information on upcoming events, webinars, or workshops.
     - Offer exclusive discounts or promotions on your products/services.
     - Encourage booking a demo or consultation with your team.

Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

Stay hassle-free, friends,

The M&T Drag & Drop Team ♥️