The Drag & Drop Newsletter - Edition 73

Hello there, tech marketers! Welcome to another edition of Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for tech, marketing, and what's new at Mighty & True. Let's get this thing started!

🚀 In this week's Drag & Drop:

  • Download our free B2B Campaign Brief template 🔥
  • Create memes, videos, and dances with just a selfie 🤳🏼
  • New design possibilities for creatives with Adobe 🌱
  • New PPC benchmarks by industry 📊
  • Enhance your presentation slides with Google Vids 🤖
  • Upgraded ChatGPT: better for businesses 🗂️
  • Get your ABM programs evaluated for FREE! 🔥

✅ Download our time-tested "B2B Campaign Brief"

Needing to launch an integrated B2B campaign but wondering how to get started? It all begins with a campaign brief. A solid brief locks in your campaign goals and documents everything your team (or agency) needs to build a successful campaign.

To help you focus on launching your programs instead of creating templates, we're offering our time-tested B2B campaign brief as a free download. Simply make a copy and start your high-performance campaign today.

Download now and get started!

🔩 Tool of the week

Diffuse: AI-video pioneer, Higgsfield, keeps on surprising us with more innovative ways to create videos for new applications. Their new Diffuse app leverages their advanced AI to produce high-quality videos effortlessly, perfect for social media marketing. You can read more about the product's capabilities here.

Other tools we're monitoring

We're continually testing design, low-code, no-code, and AI tools making our work high-performance and hassle-free. Explore our curated selection below:

  • Smashing: Curated content using AI. Join the waitlist to know more, we're intrigued 👀.
  • Llama Tutor: Personalized learning with an open-source AI tutor for any and all subjects!
  • Auphonic: Starting a podcast? This AI sound engineer makes better podcasts, videos, or audio. Check it out.

🎨 Adobe unveils new updates in Illustrator & Photoshop

B2B creatives, listen up 📣 Adobe just dropped some major updates for Illustrator and Photoshop, unlocking a new level of creative magic 🌱. We're excited to try these new features that seem to make design work more dynamic and efficient. Here’s a quick look at what’s new 👀 :

  • Illustrator:
    • Generative Shape Fill and Dimension Tool for versatile design options
    • Mockup and Text to Pattern tools for streamlined creativity
    • Contextual Taskbar and performance boosts to enhance productivity.
  • Photoshop:
    • Selection Brush Tool for precise selections
    • Generate Image and Adjustment Brush Tool for complex edits
    • Additional AI-powered enhancements to create unique designs

    • What are you most excited to try? We're all ears! You can read the full announcement here or watch the 42 sec. video recap below 👇.

    📊 What is a good PPC conversion rate for tech?

    Unbounce just updated their PPC conversion rates by industry along with some helpful tips for improving rates that just don't meet the mark. For tech, it seems that emails are most likely to execute on forms, with PPC then being in last place. Other nuggets include:

    • Shorter landing pages and simple copy work better than long and technical ones (especially for mobile)
    • It seems that SaaS providers include fewer sentiment based words than other industries.
    • Recommendations on landing pages work great.

    Check out the updated post here and then see the full benchmark report here.

    🤖 Google add generative videos across their platform

    Google Vids gets an AI upgrade 🔥 You can now add generative videos to your google slide decks! Some of the key highlights included in this announcement are seamless integration with Google Docs, enhanced collaboration features and new editing tools. Excited to jump in!

    Check out the latest news here.

    🗂️ Upgraded ChatGPT: better for businesses

    OpenAI just rolled out new tools for ChatGPT Enterprise 🤝. With this subscription plan you can expect to see enhanced security, advanced analytics, and customization options. We think this is great for businesses aiming to leverage AI more effectively and a good move to get AI into large enterprises!

    Check out the full details here.

    💥 We'll review your ABM campaigns for FREE!

    The start of Q3 is the perfect time to review the status of your ABM programs going into the end of the year. And as a Drag & Drop subscriber, you're in luck! We’re offering our FREE ABM ASSESSMENT SERVICE to the our loyal subscribers.

    Schedule some time with us to learn more about the process and get things started.

    Oh... and if you want to know more about our ABM services, go here.

    Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.

    If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!

    Stay hassle-free, friends,

    The M&T Drag & Drop Team ♥️