The Drag & Drop Newsletter - Edition 97
Hey, tech marketers! Welcome back to the Drag & Drop, where Mighty & True brings you quick, actionable insights to simplify your week and maximize your marketing results. Let’s dive right in (in 2025)!🍾
🚀 In this week's Drag & Drop:
- Free eBook: Master brand + demand 📘
- Some mind-blowing updates in AI this week 🤖
- Our new Mighty & True web updates ✨
⚖️ Balancing brand and demand in B2B
In tech, it seems that demand marketing gets all the focus with brand efforts being relegated to the back seat. But consider this...
86% of buyers begin the process with a pre-existing "Day One List" of brands they already trust.
Your demand programs may be failing because your prospects don't know or understand who you are. Focusing on demand over brand is a problem.
But what if you didn’t have to choose between building brand trust and hitting your pipeline goals?
Our free Brand Performance Framework eBook shows tech marketers how to do both effectively.
It’s packed with tips to win over selective, research-driven buyers, measure both brand and demand impact effectively, and grow short-term results while building a lasting reputation.
Ready to align brand and demand for real B2B impact? Download our free ebook here—it’s like a cheat sheet for marketing greatness 🔥.
🛟 AI corner updates
OpenAI’s Operator: The beginning of the "agent" era.
Just announced, OpenAI’s Operator is here to tackle your repetitive browser tasks—filling forms, ordering groceries, and even meme-making 💆🏻♀️.
Powered by advanced AI, it uses its own browser to "see" and "click," saving you precious time.
For B2B marketers, this could simplify web-based workflows, from campaign tracking to competitive research.
Read the full announcement here. It’s only available to Pro users now, but still, it gives us all a preliminary view of what agents will become. Take note!
Perplexity Assistant: An AI assistant reinvented
Perplexity Assistant is also stepping up its AI agent game, combining reasoning, search, and app integration to streamline daily tasks..
From booking a dinner reservation to calling a ride, drafting emails, or even finding that elusive song stuck in your head, it handles it all.
Like Operator, it’s a practical glimpse into AI-powered productivity, offering time-saving ways to juggle research, multitasking, and client interactions ✨. Things are going to change real fast.
Check out the news here.
✨ New, new, new
We haven't completely revamped our site, but we've made some major changes to the homepage, added solutions pages for each technology vertical we work with, and refined our capabilities.
We know you have many sites you could visit each day, but we really think you should check out our shiny new pages!
Want more of our Drag & Drop?
Explore more insights and tools on our Drag & Drop blog—Curated to make tech marketing simpler and more effective.
Know someone who’d benefit? Forward this along!
And if you’re ready to experience high-performance technology marketing without the usual complications, let’s build a plan that works for you. Set up a meeting with us—it's quick and easy.
Until next week, stay sharp and streamlined, friends.
The M&T Team ♥️
