Articles

Drag & Drop Blog

Our latest thinking about how to make technology marketing more effective and frankly, easier

Templates
5 min read

Play of the Week: Creating loyalty and goodwill with a B2B holiday playbook

Unwrap the secrets to a successful B2B Holiday Campaign with our expert playbook – your guide to festive marketing.
Templates
5 min read

Play of the Week: Executing a ruthless competitive kill campaign

Uncover the secrets of executing a ruthless B2B competitive kill campaign with this week's Play of the Week. 😈
Opinions
5 min read

The 2023/2024 Tech Marketing Campaign Checklist

Unlock success in 2023 and 2024 with our definitive tech marketing checklist, with over 20 different tech campaign ideas to fuel you planning.
Process
5 min read

The Tech CMO's 2024 Digital Transformation Planning Framework

Get ready for 2024 and unlock your marketing team's full potential with our comprehensive CMO Planning Framework
Opinions
5 min read

From brand launched to brand lost: Where's the brand I paid for?

Discover the high-stakes world of tech branding: Why many brand overhauls fade with time and what to do about it.
Opinions
5 min read

Embrace the Opt-Out: Why Email Unsubscribes Aren't the Worst Thing for B2B Tech Marketers

Discover why email unsubscribes just might be the hidden gem in refining your B2B tech marketing strategy.
Opinions
5 min read

I put chatGPT to the test proofing our marketing content and here's what I found

Discover what every tech marketing manager needs to know about proofing marketing content with ChatGPT.
Templates
5 min read

Play of the Week: Onboarding and Driving New Customer Engagement

This week's play template helps get the most out of new customers during the onboarding process.
Opinions
5 min read

The SaaS Marketing Missteps That Are Costing You Conversions

Discover the seven critical mistakes you're unknowingly making that are sabotaging your top-of-the-funnel SaaS marketing success.
Opinions
5 min read

5 Critical B2B Landing Page Mistakes to Avoid in 2023

Ready to level up your B2B landing pages for the rest of 2023? Dodge these 5 common mistakes and boost your conversions!
Templates
5 min read

Play of the Week: Virtual Event Promotion

This week's play template helps you achieve optimal attendance for the all-mighty tech marketing virtual event.

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