Articles
Drag & Drop Blog
Our latest thinking about how to make technology marketing more effective and frankly, easier
The Core 4 Strategy: Bridging the Tech Marketing Talent Gap in 2024
Explore our Core 4 strategy, a revolutionary approach to overcoming the tech marketing talent gap and building dynamic teams in 2024.
Marketing-as-a-Service: How This New Paradigm is Changing the Game for Tech Marketing Teams
"Discover the 2024 revolution in tech marketing with our latest insights on Marketing-as-a-Service – a strategic game-changer for tech marketing teams
"Glanceable" Content: The Billboard of B2B Marketing
Catch a glimpse of how glanceable content can shake up your content marketing game.
Play of the Week: B2B Customer Testimonial Play
Unleash the power of 'yay' with customer testimonials! 😄 Check out our latest M&T Play of the Week.
Nailing Down Your Design-to-Martech Handoff: A Guide for Tech Marketing Managers
Revolutionize your tech marketing with our guide to mastering the Design-to-Martech Handoff – efficiency made easy!
The Sales-Driven ABM Blueprint: Collaborate, Create, Conquer
Discover how blending sales insights with ABM strategies can revolutionize your marketing approach.
Play of the Week: Creating loyalty and goodwill with a B2B holiday playbook
Unwrap the secrets to a successful B2B Holiday Campaign with our expert playbook – your guide to festive marketing.
Play of the Week: Executing a ruthless competitive kill campaign
Uncover the secrets of executing a ruthless B2B competitive kill campaign with this week's Play of the Week. 😈
The 2023/2024 Tech Marketing Campaign Checklist
Unlock success in 2023 and 2024 with our definitive tech marketing checklist, with over 20 different tech campaign ideas to fuel you planning.
The Tech CMO's 2024 Digital Transformation Planning Framework
Get ready for 2024 and unlock your marketing team's full potential with our comprehensive CMO Planning Framework
From brand launched to brand lost: Where's the brand I paid for?
Discover the high-stakes world of tech branding: Why many brand overhauls fade with time and what to do about it.
Embrace the Opt-Out: Why Email Unsubscribes Aren't the Worst Thing for B2B Tech Marketers
Discover why email unsubscribes just might be the hidden gem in refining your B2B tech marketing strategy.
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