Articles
Drag & Drop Blog
Our latest thinking about how to make technology marketing more effective and frankly, easier
Playbooks, plays and snaps. What they are and why you need them.
Tech marketers are constantly looking for ways to drive performance. Our innovative playbook model does just that.
What makes a B2B (playbook) strategist shine: 5 must-have traits
Read our guide (and access our free position agreement template) on the anatomy of a killer B2B Playbook Strategist.
Level Up Your Content Quality with Our Free Review & Approval Checklist
Don't let your tech marketing process slow down due to poorly reviewed assets. Download our free checklist and improve your content QA process.
Beyond the eBook: Why Tech Marketers Need to Overhaul Their TOFU Content Strategy
The ebook has been a top of funnel staple in tech marketing for a long time. Maybe it's time for a change?
Play of the Week: Social Media Engagement
This version of our play of the week gives solid idea starters for boosting your social media engagement.
How to Create a B2B Landing Page That Doesn’t Look Like a B2B Landing Page
Just because we're in B2B doesn't mean we have to look B2B. Here are some simple tips and examples to keep your landing page designs fresh.
Play of the Week: Top Account Cross-Sell Play
This version of our play of the week gives solid idea starters for ABM campaigns focused on expanding relationships with an existing account.
Let's get a play started!
We love kicking around new play ideas with tech industry marketers. We'd love to talk to you about your needs
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