3 mindset shifts every tech marketer should make

Kevin Kerner
April 29, 2024
2 min.

3 mindset shifts every tech marketer should make

Building a Growth Mindset

Michael Jordan is the king of the sports mindset. Olympic Gold Medalist and 6-time NBA champion, he epitomizes a high-performance athlete. MJ will be the first to say that it wasn't genetics but mindset that made him a legend in his field. 

"My attitude is that if you push me towards something that you think is a weakness, I will turn that perceived weakness into a strength." - Michael Jordan

As tech marketers, we often find ourselves stuck in a rut, with an endless list of to-dos and needing more daily hours. We're so focused on churning out campaigns and meeting deadlines that we must pay more attention to stepping back and reassessing our approach. 

However, to truly drive performance and achieve remarkable results, embracing a different mindset is crucial – one that prioritizes innovation, efficiency, and creativity. In this blog post, we'll explore three essential mindset shifts every tech marketer should make to break free from the rut and unlock their full potential.

The 3 Mindset Shifts

Mindset Shift 1: Ideas are the Currency

Many marketers spend countless hours re-documenting tactics they've run a hundred times before. While having a solid foundation is essential, it's time to break free from this cycle. 

Instead of starting from scratch with every new campaign, build repeatable plays that can be optimized and scaled. The real game-changer lies in the ideas you infuse into these plays. Focus on generating groundbreaking ideas that will make your campaigns stand out. Remember, the innovative ideas you bring to the table will set you apart, not the repetition of the same journeys. Repeat the play, but reinvent the ideas.

Mindset Shift 2: Systems are the Key to Scale

Poor systems and processes for things we do every day can take away from the fun work in marketing and lead to a significant waste of time and resources. If you repeat the small things more than once a day or the big stuff 3-4 times a week, it's time to build a system. It can be hard to set time aside, but investing time in establishing robust systems will ultimately free up more time for creativity and experimentation. Embrace systems and processes, and you'll unlock the ability to scale your marketing efforts while leaving room for fresh ideas.

Mindset Shift 3: Marketing Should be Celebrated for Innovation

In the tech industry, we often only receive recognition when we deliver outstanding results. While achieving tangible outcomes is undoubtedly important, we should also celebrate the innovative thinking that goes into those results. Encouraging and reinforcing a culture of innovation within your marketing team is crucial. This means exploring new formats, embracing cutting-edge technologies, and constantly seeking novel ways to crack the code on performance. Praise the innovation as much as the results, and watch your team's creativity soar.

Make the Marketing Mindset Change

Just like MJ mindset shift propelled him to greatness, embracing these three mindset shifts – valuing ideas as currency, recognizing systems as the key to scale, and celebrating marketing innovation – can transform your tech marketing approach. Integrating these shifts into your strategy will create a powerful synergy that drives breakthrough performance and sets your brand apart. Remember, changing your marketing mindset is an ongoing journey. 

Embrace these shifts and watch your campaigns grow, your team thrive, and your brand make a lasting impact in the tech industry. It's time to break free from the rut and unlock the full potential of your tech marketing.

We practice all 3 of these mindsets at Mighty & True, and it's part of the reason we can build high-performance tech marketing that scales. Contact us today, and we'll help your team build hassle-free and engaging tech marketing that converts. Also, make sure to check out our Ultimate (and Effortless) Guide to Tech Marketing for more ideas on systems that can help you scale. 

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