How to staff your AI marketing dream team - Free Job Posting Templates

Regina Ricano
February 29, 2024
2 minutes

These days, integrating artificial intelligence into your marketing department isn't just a trend—it's a strategic imperative. Whether you're a seasoned marketing veteran or a newcomer to the industry, harnessing the potential of AI-driven roles is essential for staying competitive and maximizing your impact. Let's take a look at why we're so bullish on AI for your marketing team... and then we have 2 free AI-centric job posting templates to get your AI recruiting kicked off fast.

By 2026, 80% of creative talent will use GenAI daily, allowing for more strategic work, resulting in increased spending on creative (Gartner).

Why AI roles are essential on your marketing team

As B2B marketing gets more complex and marketing team skill sets need a boost, more traditional marketing approaches must catch up with the blistering pace of change. AI-based roles offer a pathway to efficiency, effectiveness, and unparalleled insight. Here's why they matter:

  1. Data-driven decision-making: AI empowers marketers to glean actionable insights from vast data, enabling more informed decision-making and personalized campaigns.
  2. Enhanced Creativity and Innovation: AI tools can augment human creativity, offering new avenues for content creation, design, and campaign optimization.
  3. Improved Customer Experience: By leveraging AI-driven technologies such as chatbots and predictive analytics, marketers can deliver personalized experiences that resonate with consumers on a deeper level.
  4. Agility and Adaptability: In a rapidly changing landscape, AI-equipped marketers can quickly adapt to trends, optimize campaigns in real time, and capitalize on emerging opportunities.

What to look for in AI marketing roles

When hiring for AI-based roles at Mighty & True, we prioritize candidates with a blend of technical expertise and marketing acumen. Look for individuals who:

- Demonstrate proficiency in AI technologies relevant to marketing, such as machine learning, natural language processing, and predictive analytics.
- Strongly understand marketing principles, including branding, audience segmentation, and campaign optimization.
- Exhibit creativity, critical thinking, and a willingness to experiment with new ideas and approaches.
- Understand the ethical implications of AI in marketing and prioritize responsible and transparent practices.
- Are willing to experiment with AI and advance our use of it in creative and efficient ways.

Avoiding the AI pitfalls in recruiting and hiring

While integrating AI into your marketing team can yield significant benefits, it's essential to approach the hiring process thoughtfully to avoid common pitfalls. Ensure that AI roles complement—not replace—human expertise and creativity. Look for candidates who can leverage AI to enhance their work rather than relying on it blindly. Also, make sure you document your AI policy with your employees setting clear standards on what you expect of them when using AI. See our Mighty & True AI policy here.

Free AI Job Posting Templates

To kick-start your recruitment process and help you begin to attract top-tier AI talent to your marketing department, we're pleased to offer two free job posting templates that we use when looking for candidates. They include:

AI Marketing Designer - Job Post Template:

  • Designed for visionary design specialists with a passion for AI-infused creativity.
  • Emphasizes the importance of blending artistic flair with technical proficiency.
  • Outlines key skills, qualifications, and personal qualities essential for success in the role.

AI Marketing Copywriter - Job Post Template:

  • Tailored for copywriting virtuosos ready to leverage AI to revolutionize marketing strategies.
  • Highlights the need for creativity, adaptability, and a deep understanding of AI-driven content optimization.
  • Specifies required skills, experience, and attributes desired in potential candidates.

Getting starting on your AI recruiting journey

We are using these templates now as a standard part of any recruiting process at Mighty & True. It's not an option to not use AI in your role, albiet responsibly and with our guidance and training. Having a system around AI-based roles has helped us with:

  • Time-Saving: We skip the hassle of crafting job descriptions from scratch and focus on finding the right candidates.
  • Clarity and Consistency: These templates ensure that our job postings effectively communicate our requirements and expectations around their role and use of AI.
  • Attract Top Talent: Positions our marketing team as a hub of innovation and creativity, attracting AI-savvy professionals eager to make an impact.

Recruit AI-pros and join the on the AI revolution in marketing

Embrace the future of marketing with our free AI-based job posting templates. By integrating AI talent into your marketing department, you'll unlock new levels of creativity, efficiency, and success.

Don't miss out—start building your AI-powered team today! 🚀

If you need help augmenting your team with a full set of B2B and AI-focused marketers and creatives, Mighty & True offers a marketing solution that will help you double your campaign output without doubling your costs. Schedule a meeting to discuss today!

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