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Play of the Week: Executing a ruthless competitive kill campaign

Kevin Kerner
October 30, 2023
5 minutes

Play Overview

This playbook is your ultimate guide to executing a ruthless 😈 and effective B2B Competitive Kill Campaign. It covers everything from gathering competitive intelligence to providing irresistible incentives for customers to make the switch, laying the groundwork for a seismic shift in market share.

Key Components

  • Competitive Intelligence: Tactics like competitive analysis reports and targeted outreach campaigns to understand and exploit your competitors' weaknesses.
  • Building a Strong Case: Customer testimonial webinars and ROI calculators to persuasively argue why your product is the superior choice.
  • Incentives to Switch: Head-to-head comparison content and exclusive offers designed to tip the scales in your favor.

Measuring Success

Success in this play is gauged through key metrics such as increased customer acquisition from competitors, improved market share, and customer feedback specifically related to the switching experience. These indicators will reveal the effectiveness of your competitive kill strategy.

To dive into the details of this high-stakes competitive kill campaign, download the PDF here.

Don't miss the chance to turn your competitors' strengths into their weaknesses and their customers into your advocates. Implement this Play of the Week strategy to disrupt the market and establish your product as the go-to solution in your industry. We've got plenty more up our sleeves when it comes to tech marketing plays that are not only highly effective but also scalable. If you're ready to get an action plan rolling, hit us up!

Play of the Week: Competitive Kill Campaign

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