ABM Playbook: Scale Your Programs with Mighty & True
ABM is a highly-effective strategy, especially when you have a strategic target paired with massive sales potential. However, developing ABM programs can be complex. At Mighty & True, we simplify this process, allowing you to focus on other critical initiatives or even take a well-deserved break.
Add to your ABM team and scale your projects faster
Create ABM campaigns from a proven template
Create impactful ABM campaigns using our proven templates. Our experience in running hundreds of tech campaigns over the years ensures your ABM tactics are not just effective but also innovative.
Processes that are optimized for account-based marketing
ABM is a primary tactic for technology marketers, but it's challenging to execute. Our optimized ABM launch processes make your ABM programs more efficient and effective.
Add account-based marketing experts to your team
Our team has developed many award-winning ABM programs. As a Sendoso-certified partner, we help you launch direct-mail campaigns faster, enhancing your ABM efforts.
One-to-One ABM
Our 1:1 ABM play is the ultimate solution for launching hyper-targeted ABM campaigns. This approach is ideal for accounts with massive potential and includes account-specific design concepts, targeted social ads, ABM landing pages, email assets, and more.
This play includes
Account-specific design concept
Targeted social ads
ABM landing page
Email assets
Animated ad units
HTML development
Account-specific content
Direct mail
Let's meet!
Schedule a meeting with the Mighty & True team. Fill out this form and we'll see you soon!
Segment-based ABM
Customize your ABM campaigns with our Segment ABM play. This hassle-free solution is tailored to your unique target segment, providing the digital assets needed for a successful segmented ABM campaign.
This play includes
Segment-specific design concept
Targeted social ads
ABM landing page
Email assets
Animated ad units
HTML development
Account-specific content
Direct mail
Let's meet!
Schedule a meeting with the Mighty & True team. Fill out this form and we'll see you soon!
Direct Mail ABM
Leverage our partnership with Sendoso to create hyper-focused direct mail ABM campaigns. This method is excellent for reaching hard-to-engage prospects or as an introduction to live or virtual events.
This play includes
Segment-specific design concept
Targeted social ads
ABM landing page
Email assets
Sendoso coordination
Animated ad units
Video or explainer animation
Offer content design
Let's meet!
Schedule a meeting with the Mighty & True team. Fill out this form and we'll see you soon!
Good vibes (plus these extras) included in every project
Our proven M&T design process
All ABM projects are runs through our proven, hassle-free design process… no matter the type or format.
Strategy and action planning for ABM
We don’t start any ABM projects without a plan. During action planning, our team will lock down the perfect strategy for success.
Multiple design concepts for ABM
All ABM projects come with multiple design concepts that are tailored to your needs and ready to comment, review and move into calibration.
Unlimited rounds of calibration
Every project runs through as many rounds of calibration as needed to ensure that we have just the right designs before final production.
Every single project source file
We provide your ABM team with all the source files we used to create all assets, allowing you to create more if you like!
Our Flow.OS dashboard
Every ABM play is managed through our FlowOS dashboard, your operating system for your M&T relationship..
Rock-star customer success team
You’ll be assigned a customer success manager from the M&T team that is fully-ABM trained to exceed expectations.
GUARANTEED
EASY
We back all our ABM projects with a guaranty of success and continually monitor your satisfaction at every stage.
Scale your ABM programs through creative snaps
Creative snaps are campaign assets that can be added to any base play. Snaps build on a core campaign idea and help to create targeted tech marketing that can scale over time.
Start with high-impact direct mail
Create a new high-impact campaign concept using direct mail (through Sendoso) and then start adding snaps.
Snap-on targeted Linkedin ads
As you're campaign is getting out the door, add on targeted Linkedin ads to provide air cover for your campaign
Snap-on warming and closing emails
Make your brand even more noticeable by adding emails before and after your prospect gets your package
Snap-on success
Snaps are a great way to turn an initial campaign idea into a fully-integrated, multi-channel, powerhouse play.
We have our sights set on your best prospects
Account-based marketing programs are super effective and fun to co-create with our customers. We do it all the time for these great brands and we can do it for you too.
FAQs
Everything we do is meant to make it easier on you. If it’s not easy, we’re not doing our job.
This is a question we like! All we need from you to get an ABM project out the door is a starter project brief. Simply hit the "start a project" button" and we'll begin the intake and action planning process. During action planning, we act as your Chief ABM Strategy Officer, getting all major decisions on your ABM program worked out before we get into concept. Thats about it. Also, if you are a current Sendoso customer, we'll need your approval to work directly with them on the core idea and packaging. But that's no big deal. We're a certified-Sendoso partner.
Sendoso is the leading provider of high-impact ABM programs in the world. If we are adding direct mail to your program either in a primary play or a creative snap, we will need you to have a Sendoso subscription. Never fear. We are friends with the Sendoso team and can easily hook you up!
We've are quite knowledgeable in working with many of the leading ABM providers in technology marketing today. Though we are not a martech shop, we are comfortable building campaigns and assets that leverage tools like 6Sense, Demandbase, Pathfactory, Uberflip, Folloze and other ABM platforms.
Yes. If you bring the data, we'll do the analysis and align our campaign messaging, tactics and concepts with whatever segments you bring us. We use advanced AI tools as well as our own technology marketing smarts to ensure that your campaigns target just the right people with the right segment message and tactics. We can also work with your media partners to make sure that any segment messaging or personalization we create is ready to go once they receive our assets.
Let's start an ABM play together
Get a 15-min demo to see how Mighty & True empowers account-based marketing leaders overcome challenges related to tight budgets, flawed workflows, and overwhelmed internal staff.
Let's meet!
Schedule a meeting with the Mighty & True team. Fill out this form and we'll see you soon!
