BLUEPRINT WEBINAR SERIES

What you’ll learn from this session

Budgets are tight and channels are shifting. We’re cutting through the noise to show you what’s actually working so you can build a winning plan for 2026.

The real data

Hear the latest benchmarks on rising costs and efficiency to show you where the money is really going.

What’s still working

Where marketers are actually seeing returns as CPCs rise and funnels weaken.

How leaders are adapting

See the specific moves CMOs are making—from team structure to messaging mix—to keep performance high.

Meet the marketing leaders featured in this session

Hear from marketing leaders at Qualified, MoEngage, and Benchmarker as they share how they’re navigating budget pressure, rising costs, and shifting channel performance.

Maura Rivera

Maura leads marketing at Qualified, helping enterprise teams turn their websites into revenue engines. She brings deep experience in scaling high-growth SaaS organizations and navigating shifting performance conditions across channels.

Aditya Vempaty

Aditya leads the charge for MoEngage, uniting brand, product, and growth under one strategy. He has built and led teams through volatile budgets, rising acquisition costs, and evolving go-to-market motions.

Omar Akhtar

Omar is the creator of the 2025 B2B SaaS Marketing Performance Benchmarks. His research tracks rising CAC, falling conversion rates, and the changing balance of brand vs. demand — insights that anchor this session’s discussion.