The Drag & Drop Newsletter - Edition 40
Mighty & True's tips and tricks for the hassle-free tech marketer.
Welcome to Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!
🙄 Using "glanceable" content to shake up your top-of-funnel strategy
Check out our latest piece on 'glanceable' content – different than "snackable" content, it's like a flash of lightning in the digital sky, illuminating your ideas and product info to busy prospects. Get ready for some electrifying insights in our latest Drag & Drop blog post. ⚡
🛠️ Tool of the week
My Map AI: We've spent a lot of time and money building out flowcharts for integrated campaigns, workflows, and other B2B marketing processes. Now, MyMap helps turn our text ideas into visuals, mind maps, and presentations all in seconds through AI. Incredible.
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- WebDesigner Tools: A great roundup of web designer tools all in one place for easy access.
- Frase: Frase is helping us re-write much of our marketing content for SEO ranking. So far so good.
- Clipdrop: New from Stable Diffusion... marketed as a "real-time" text-to-image processor. Blazingly fast and fun to play with.
🕐 Get to the point, dude!
This clever video produced by ClickUp promotes their own AI product capability in a fun and interesting way, showing again... that B2B product videos don't have to be boring. Kudos to the ClickUp team for pushing the boundaries. We bet this performs well. Check the video out here.
🖼️ The state of AI in 2023: Generative AI’s breakout year
McKinsey's State of AI report reveals a significant shift in AI's role in business. Nearly 25% of C-suite executives now use generative AI tools and over a quarter report AI topics on board agendas. With 40% of companies planning to increase AI investments, the focus is intensifying. What's next for 2024? Read more.
🧠 Neuralink opens up first human clinical trials
This is an amazing step in the future of technology. Neuralink just opened the first human clinical trials for their fully implantable brain-computer interface designed to let humans control a computer or mobile device anywhere they go. The first use cases are for therapeutic needs, but you can imagine where this will take us in the future. See their site here and also this video on the recently announced human trials.
🏆 Welcome TikTok to the B2B space
TikTok's recent move to advertise to B2B audiences continues to warm as the brand recently launched an ad campaign on LinkedIn focused on some of their recent B2B case study success. As it turns out, the article goes on to say that in a head-to-head comparison, TikTok was 96% more cost-effective than LinkedIn! Believe it? Check out the article here.
🌟 Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps create a dynamic social post to wow your audience!
Craft a series of captivating social media posts for our [industry] tech company's upcoming [product] launch, tailored to resonate with our [target audience]. Highlight the innovative features that address their specific pain points, using visually appealing elements to generate excitement and anticipation. Leverage industry hashtags to maximize reach and turn this launch into a social media campaign!
📙 Try our AI Playbook Generator
Unlock game-changing tactics in less than 2 minutes with our AI-Playbook Generator, leaving competitors in awe. Click now to access unmatched marketing brilliance and dominate your industry.
Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
