Articles
Drag & Drop Blog
The latest thinking from the Mighty & True team on how to make technology marketing more effective, faster and frankly, easier.
Why Your 2026 AI Strategy Should Include Slowing Down
Most AI advice pushes you to do too much too fast. Here's a more realistic approach for 2026.
Building a Killer Tech Marketing Team in 2024: The Top Digital Marketing Roles You Need to Know
Explore the key digital marketing roles we feel are essential for a high-performance tech team in 2024.
Marketing-as-a-Service: How This New Paradigm is Changing the Game for Tech Marketing Teams
"Discover the 2024 revolution in tech marketing with our latest insights on Marketing-as-a-Service – a strategic game-changer for tech marketing teams
Play of the Week: B2B Customer Testimonial Play
Unleash the power of 'yay' with customer testimonials! 😄 Check out our latest M&T Play of the Week.
Nailing Down Your Design-to-Martech Handoff: A Guide for Tech Marketing Managers
Revolutionize your tech marketing with our guide to mastering the Design-to-Martech Handoff – efficiency made easy!
The Sales-Driven ABM Blueprint: Collaborate, Create, Conquer
Discover how blending sales insights with ABM strategies can revolutionize your marketing approach.
Play of the Week: Creating loyalty and goodwill with a B2B holiday playbook
Unwrap the secrets to a successful B2B Holiday Campaign with our expert playbook – your guide to festive marketing.
Play of the Week: Executing a ruthless competitive kill campaign
Uncover the secrets of executing a ruthless B2B competitive kill campaign with this week's Play of the Week. 😈
The 2023/2024 Tech Marketing Campaign Checklist
Unlock success in 2023 and 2024 with our definitive tech marketing checklist, with over 20 different tech campaign ideas to fuel you planning.
The Tech CMO's 2024 Digital Transformation Planning Framework
Get ready for 2024 and unlock your marketing team's full potential with our comprehensive CMO Planning Framework
From brand launched to brand lost: Where's the brand I paid for?
Discover the high-stakes world of tech branding: Why many brand overhauls fade with time and what to do about it.
Let's get a play started!
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