Articles
Drag & Drop Blog
The latest thinking from the Mighty & True team on how to make technology marketing more effective, faster and frankly, easier.
Is Your Marketing Actually Underperforming (Or Does It Just Need Time)?
Before you kill a marketing program (or let a bad one run too long), use this diagnostic framework to make the right call.
Level Up Your Content Quality with Our Free Review & Approval Checklist
Don't let your tech marketing process slow down due to poorly reviewed assets. Download our free checklist and improve your content QA process.
Beyond the eBook: Why Tech Marketers Need to Overhaul Their TOFU Content Strategy
The ebook has been a top of funnel staple in tech marketing for a long time. Maybe it's time for a change?
Play of the Week: Social Media Engagement
This version of our play of the week gives solid idea starters for boosting your social media engagement.
How to Create a B2B Landing Page That Doesn’t Look Like a B2B Landing Page
Just because we're in B2B doesn't mean we have to look B2B. Here are some simple tips and examples to keep your landing page designs fresh.
Play of the Week: Top Account Cross-Sell Play
This version of our play of the week gives solid idea starters for ABM campaigns focused on expanding relationships with an existing account.
A deep dive into the power of the ABM intake brief
We've spent years developing just the right brief for our ABM process. Here's a deep dive into how it works along with a free template.
AI Use Case: Automating the video creation process
In our latest AI use case, we used a video transcript to create an entire video, landing page and email series in just hours.
Beyond gated forms: how ghost marketing is reshaping B2B buyer journeys
We are sick and tired of forms and we bet you are too. Let's unleash the ghosts and drive better performance.
Maximizing middle-stage B2B buyer engagement: Content plays that drive results
Middle-stage content is where the rubber hits the road. Get your team ready to go with this list of content plays for middle-funnel.
The power of minimal viable marketing and how playbooks can help
Minimal viable marketing is a popular tactic that focuses on those tactics that are essential to get launched. Here's why we love this approach.
Let's get a play started!
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