Articles
Drag & Drop Blog
The latest thinking from the Mighty & True team on how to make technology marketing more effective, faster and frankly, easier.
Is Your Marketing Actually Underperforming (Or Does It Just Need Time)?
Before you kill a marketing program (or let a bad one run too long), use this diagnostic framework to make the right call.
The Tech CMO's 2024 Digital Transformation Planning Framework
Get ready for 2024 and unlock your marketing team's full potential with our comprehensive CMO Planning Framework
From brand launched to brand lost: Where's the brand I paid for?
Discover the high-stakes world of tech branding: Why many brand overhauls fade with time and what to do about it.
Embrace the Opt-Out: Why Email Unsubscribes Aren't the Worst Thing for B2B Tech Marketers
Discover why email unsubscribes just might be the hidden gem in refining your B2B tech marketing strategy.
I put chatGPT to the test proofing our marketing content and here's what I found
Discover what every tech marketing manager needs to know about proofing marketing content with ChatGPT.
Play of the Week: Onboarding and Driving New Customer Engagement
This week's play template helps get the most out of new customers during the onboarding process.
The SaaS Marketing Missteps That Are Costing You Conversions
Discover the seven critical mistakes you're unknowingly making that are sabotaging your top-of-the-funnel SaaS marketing success.
5 Critical B2B Landing Page Mistakes to Avoid in 2023
Ready to level up your B2B landing pages for the rest of 2023? Dodge these 5 common mistakes and boost your conversions!
Play of the Week: Virtual Event Promotion
This week's play template helps you achieve optimal attendance for the all-mighty tech marketing virtual event.
From Inbox to Mailbox: 5 Direct Mail Strategies for Tech Marketers to Boost Engagement
Discover the power of direct mail in the digital age as we guide you through five innovative M&T DM playbooks.
What makes a B2B (playbook) strategist shine: 5 must-have traits
Read our guide (and access our free position agreement template) on the anatomy of a killer B2B Playbook Strategist.
Let's get a play started!
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