Articles

Drag & Drop Blog

The latest thinking from the Mighty & True team on how to make technology marketing more effective, faster and frankly, easier.

Templates
5 min read
What makes a B2B (playbook) strategist shine: 5 must-have traits
Read our guide (and access our free position agreement template) on the anatomy of a killer B2B Playbook Strategist.
Templates
5 min read
Level Up Your Content Quality with Our Free Review & Approval Checklist
Don't let your tech marketing process slow down due to poorly reviewed assets. Download our free checklist and improve your content QA process.
Opinions
5 min read
Beyond the eBook: Why Tech Marketers Need to Overhaul Their TOFU Content Strategy
The ebook has been a top of funnel staple in tech marketing for a long time. Maybe it's time for a change?
Templates
5 min read
Play of the Week: Social Media Engagement
This version of our play of the week gives solid idea starters for boosting your social media engagement.
Opinions
5 min read
How to Create a B2B Landing Page That Doesn’t Look Like a B2B Landing Page
Just because we're in B2B doesn't mean we have to look B2B. Here are some simple tips and examples to keep your landing page designs fresh.
Templates
5 min read
Play of the Week: Top Account Cross-Sell Play
This version of our play of the week gives solid idea starters for ABM campaigns focused on expanding relationships with an existing account.
Templates
5 min read
A deep dive into the power of the ABM intake brief
We've spent years developing just the right brief for our ABM process. Here's a deep dive into how it works along with a free template.
Process
5 min read
AI Use Case: Automating the video creation process
In our latest AI use case, we used a video transcript to create an entire video, landing page and email series in just hours.
Opinions
5 min read
Beyond gated forms: how ghost marketing is reshaping B2B buyer journeys
We are sick and tired of forms and we bet you are too. Let's unleash the ghosts and drive better performance.
Opinions
5 min read
Maximizing middle-stage B2B buyer engagement: Content plays that drive results
Middle-stage content is where the rubber hits the road. Get your team ready to go with this list of content plays for middle-funnel.

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