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Mighty & True announces CRO Lab launch

Published: January 9, 2020

We are excited to announce the launch of the Mighty & True Conversion Rate Optimization (CRO) Lab. The charter of the lab is to help B2B clients better understand digital behavior, improve conversion across online tactics and create designs that drive performance and revenue. As the pressure for performance rises in B2B, our lab capability will support clients that are seeking better performance from their brand and marketing programs.

MT's CRO Lab will be led by Senior Director of Performance & Digital, Jennifer Pyron. "With our CRO Lab, we'll be bringing the most advanced conversion rate optimization tools and techniques used by top consumer and online businesses to our clients in the B2B and technology space." says Pyron. "We've seen the results be transformative for our current clients and we couldn't be more excited to more formally announce the Lab and our offerings to the industry."

The initial CRO offerings will include 6 core conversion rate optimization deliverables, all optimized for business-to-business companies to include:

  • User Research Focused on Customer and User Behavior
  • Conversion Rate Optimization Assessment
  • Customer and User Journey Development
  • Conversion Rate Analysis and Prototyping
  • Test Planning and Implementation
  • Site Testing, Planning and Implementation

"We're on a mission to prove that applying design-thinking to our customers' brand, advertising and marketing can dramatically improve their results." says Kevin Kerner, CEO. "This lean into CRO, optimized for the markets we serve, is another important step to ensuring that we connect great design with high performance."

Mighty & True has also announced two formal partnerships with leading Conversion Rate Optimization technologies as part of the CRO Lab launch. These partnerships include relationships with FullStory, the leading behavioral analytics tool used by major consumer and tech brands including Zillow, Blue Nile and Freshly and A/B Tasty, a leading CRO, personalization and testing tool that uses AI to better test and present experiences for major brands. These advanced tools and technologies will be available immediately to Mighty & True customers.

If you're interested in learning about our CRO Lab or any of our other design-led brand, advertising and marketing services, contact us. We'd love to hear from you!

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