Tech Marketing Rewired Podcast

Beyond Automation: What AI Agents Can Really Do for Your Marketing with Jacob Bank

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About the Episode

Jacob Bank is transforming how marketers work with AI agents – and the results are extraordinary. As founder and CEO of Relay, Jacob brings a unique perspective shaped by his background as an AI researcher, founder of Timeful (acquired by Google), and former product lead for Gmail and Google Calendar.

In our conversation, Jacob cuts through the confusion surrounding AI terminology to explain what truly matters: AI agents are tools that work behind the scenes with human-level intelligence on tasks that previously required people. The technological leap enabling this revolution isn't just incremental improvement but a fundamental shift in how AI reasons and plans multi-step processes.


What makes Jacob's insights particularly valuable is that he's applying these technologies directly in his own marketing. At Relay, he operates as essentially a one-person marketing team, leveraging AI agents for competitor research, content creation, customer insight synthesis, community management, and lifecycle communications. From automatically analyzing customer calls to generating personalized outreach and tracking performance metrics, these agents handle the "busy work" while Jacob focuses on strategy and relationships.

Perhaps most compelling is Jacob's candid story about his content marketing journey. After nine months of consistent posting on LinkedIn and YouTube with minimal traction, his persistence finally paid off – exploding from 1,000 to 5,000 YouTube subscribers in a month and generating 4.7 million LinkedIn impressions in 90 days. This transformation didn't come from changing posting frequency but from refining his approach and persevering until breakthrough.

Looking ahead, Jacob believes marketers who build authentic connections and communities will thrive even as AI-generated content proliferates. The successful marketer of tomorrow will be a curious, adaptable generalist who embraces new tools while focusing on the human elements that technology can't replicate.

Ready to transform your marketing with AI agents?

Follow Jacob on LinkedIn or YouTube for detailed tutorials

Visit RelayApp.com to start building your own AI-powered workflows.

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

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Guest Bio

Jacob Bank

Jacob Bank is one of the leading thinkers at the intersection of AI, automation, and workflow design. As founder and CEO of Relay.app, he’s building a platform that enables anyone to create AI agents that work on their behalf—automating complex tasks without writing a single line of code.

Jacob is known for making AI practical. He regularly shares clear, honest insights on how to use the latest tools to actually get more done. His posts blend tactical demos, real-world experiments, and behind-the-scenes updates on Relay’s rapid evolution.

Before Relay, Jacob was the co-founder and CEO of Timeful, the AI-powered calendar app acquired by Google in 2015. At Google, he served as Director of Product for Gmail, Google Calendar, and the Workspace Developer Platform. His background also includes PhD work in the Multi-agent Systems group at Stanford’s AI Lab, where he focused on AI applied to product design.

https://www.linkedin.com/in/jacobbank/

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